DEG, one of the largest Salesforce Marketing Cloud partners in the country, has hired 20-year CRM and marketing veteran Heather Dorr as its Salesforce Alliance Director.

Dorr will lead the agency’s partnership efforts with Salesforce, bringing new-business opportunities and promoting DEG as a leader in Salesforce Customer Success Platform services.

“I’m looking forward to building on what has already been a great partnership between DEG and Salesforce,” Dorr said. “DEG’s growth, expertise, and reputation – both within Salesforce and the digital marketing landscape – makes this a fantastic opportunity. DEG is aligned with the global leader in CRM and some of the most innovative, forward-thinking companies in the digital marketing industry.”

Dorr comes to DEG from Salesforce Marketing Cloud (formerly ExactTarget), where she spent six years in a variety of leadership roles in digital marketing and services, most recently as an Account Director for Key Accounts. At Salesforce, Dorr led a team of consultants, partners, and vendors to deliver innovations in sales, service, and marketing for some of Salesforce Marketing Cloud’s largest retail accounts, including Toyota, Nike, Disney, Oakley, Zappos, Beats By Dre, Universal Studios Home Entertainment, and PetSmart.

“Heather’s leadership, knowledge of  Salesforce CRM and marketing services, and her outstanding track record of successfully managing major retail accounts makes her a perfect fit for us at DEG,” said Jeff Eden, Chief Revenue Officer at DEG. “She will continue to grow the relationship between DEG and Salesforce, and effectively keep DEG top of mind as a leading agency for Salesforce cross-cloud services.”

DEG is a 12-year Salesforce Marketing Cloud Platinum Partner, Silver Salesforce Core Partner, two-time Marketing Cloud Partner of the Year, and Consulting Partner of the Year. The agency has more than 60 dedicated Salesforce certified associates holding 18 Core certifications and more than 150 Marketing Cloud certifications.

“DEG’s growth, expertise, and reputation – both within Salesforce and the digital marketing landscape – makes this a fantastic opportunity. Heather Dorr, Salesforce Alliance Director at DEG.

About DEG

One of the fastest-growing companies in the country, DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, commerce, and collaboration solutions. The agency applies the creative application of technology to offer an unparalleled understanding of its clients’ customers. Named one of Inc. Magazine’s “25 Companies Changing the World,” DEG serves flagship brands, including Purina, AMC, Timberland, Crocs, Hallmark, and AEG. DEG can be found online at, and on Twitter at @DEGdigital.

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  • Gloria Cannon

    Gloria Cannon

    5 years
    Congratulations DEG on your hire of Heather Dorr! As a former direct report to Heather I can tell you you've made a great decision in bringing Heather on board! She's a very smart and thoughtful leader with a great combination of business savvy and compassion for her team. I loved working for and with her and your employees will feel the same.
  • Tim Kinsella

    Tim Kinsella

    5 years
    Way to go Heather! Boy did DEG land a game changer...good decision!