Everyone knows someone who has been impacted by COVID-19. This situation as a whole has tended to bring out the best in humanity. From a couple leaving restaurant workers a generous $9,400 tip and neighborhoods putting on socially distanced birthday parties to couples live-streaming or planning alternative weddings, people are using their creativity to come together.
Many are turning to social media as the go-to channel for sharing this creativity and encouraging more feel-good moments around the world.
Here are a few examples we especially enjoyed:
A pianist in Barcelona went to his balcony during the quarantine, to play a song for the neighborhood.
A sax player in the building next door saw what was happening and joined him.
And it was awesome.pic.twitter.com/XwAgZe0R17
— Muhammad Lila (@MuhammadLila) March 17, 2020
A pianist playing on his balcony was joined by a saxophonist neighbor in a duet of “My Heart Will Go On,” captured the hearts of nearby residents, as well as millions more online.
My heart ❤
This is Midtown Atlanta cheering on healthcare workers at shift change. Every night for the past three nights. 🥺
I LOVE THIS 😭 pic.twitter.com/7O6w74uji9
— StanceGrounded (@_SJPeace_) March 26, 2020
A trend popping up in cities across the world include residents—like the ones in midtown Atlanta shown here—celebrating healthcare workers during shift change each night.
Our lives don’t stop, and some have found new or alternative ways to continue on with the plans they had. One couple hosted their gender reveal on their balcony.
Alright everybody, how about #SomeGoodNews ! Send me the stories that have made you feel good this week or the things that just made you smile!
— John Krasinski (@johnkrasinski) March 25, 2020
In an effort to combat the inescapable news regarding the pandemic, John Krasinski (inspired by @TanksGoodNews and GoodNewsNetwork.org) launched a YouTube channel called “Some Good News,” dedicated to reminding us of all the good still happening in the world. Take a look at the first episode below.
Brands join in
As many rally to support the millions who have been laid off or furloughed as businesses shut down to flatten the curve, we’re also seeing brands embrace this spirit of unity and solidarity on social media.
Here are a few examples we think are doing an exceptionally good job:
— Miller Lite (@MillerLite) March 20, 2020
Miller Lite and other beverage companies have pledged to donate and support the United States Bartenders’ Guild National Charity Foundation Bartender Emergency Assistance Program. Busch Beer’s Busch Guy even hosted virtual trivia night, raising funds for USBGNCF.
In the latest episode of “In Our Nature” host Erin Sullivan reached out to everyday heroes who are making the world a little brighter during COVID-19. Listen to their stories. pic.twitter.com/0PjYlDmyY5
— REI (@REI) April 3, 2020
REI focused its latest “In Our Nature” video series episode on people who are choosing to make the world a little brighter right now.
New Balance Foundation pledged $2 million in non-profit grants in response to the COVID-19 pandemic. The brand, along with several other retailers, has also transformed its factories to develop, manufacture, and deliver facial masks.
It feels like everything has changed. But one thing hasn’t—KC still takes care of its own. We enable struggling families to put food on the table & keep the lights on. Donate now to give hope to all those who’ve lost their jobs. https://t.co/UxIOl9cEvM pic.twitter.com/7XEFDRPV6e
— United Way GKC (@UnitedWayGKC) March 31, 2020
DEG client United Way of Greater Kansas City partnered with multiple organizations to create the COVID-19 Response and Recovery Fund. The campaign is shedding light on the numerous people affected by the stay-at-home orders and non-essential business closures, raising funds for numerous nonprofits throughout Kansas City to help those in need.
Embracing unity in your marketing
Unity and coming together is a common theme every business can share on social and other communication channels with its customers. While everyone is getting used to their new routines, it can be comforting knowing the brands you shop are right there with you, updating delivery options, sharing employee culture, and spreading the love.