An effective email marketing strategy thrives when your email campaign management is properly set up and executed to serve up relevant, timely content to your subscribers. The ability to deliver one-to-one messaging in the right channel at the right time is what we call this marketing to the moment—and it’s a valuable tool to use as you plan for the months ahead.

Download The 5-Phase Formula for Email Success ebook

With nearly 307 billion emails sent every day, your brand is competing for attention in the inbox. And that attention can be captured depending on the type of email, time of day, and the content provided.

That’s why it’s essential to learn how to craft and execute a powerful digital marketing strategy that leverages email campaigns to reach your target audience and keep their interest.

Let’s explore how to run a successful email marketing campaign.

Why email?

Contrary to what you may have heard or previously said, email marketing is not dead. In More than 90% of people over the age of 15 use email regularly.

While many deployments sent today involve transactional emails following an online shopping purchase, each message sent to your subscribers is an opportunity to connect with your customers and generate business growth.

Your guide to successful email campaign management

We’ve broken out our guide to creating successful email marketing campaigns into four parts:

• Part 1: Setting up and planning your email campaigns
• Part 2: Choosing the right technology and audience targeting
• Part 3: Crafting the perfect email campaign
• Part 4: Testing and optimizing your campaigns for further success

Finding the right campaign management partner

Download The Personalization Activation Guide

Email campaign management involves a lot of planning, crafting, testing, and deploying, which in turn takes time your team could be spending on other marketing initiatives.

By partnering with an agency that specializes in campaign management, brands benefit from email marketing experts with knowledge in current trends and long-standing best practices that engage subscribers.

DEG began its practice in 2004 and has since grown to include a large campaign management team based in the United States and expanding around the world. We are a 24/7 resource for email communications and accurately deploy tens of billions of emails every year using personalized content built into the designs of our client’s templates.

If your brand is looking for a partner beyond email marketing, we can also help you build innovative digital solutions that drive sales. Our full-service, cross-channel expertise lies in creating connected digital experiences that build lasting customer relationships.