Dreamforce is back and we’re excited to kick the event off for the first time since 2019. While Dreamforce will be fully virtual and we’re counting down the days until we can all meet again in person, we can’t wait for the event to begin next week.
This year at Dreamforce, we’ve partnered with our parent company, dentsu, to be a gold sponsor and host the Marketing Cloud keynote session and another on-demand session that will help you align Salesforce clouds with your business goals. Dreamforce is free this year and all of the content will be streamed through the Salesforce+ platform. You can bookmark the live keynote sessions and check out the library of content to watch even after the conference is over.
You’ll also see our work featured in the Marketing Cloud Main Show, as well as the Marketing Cloud Project Roadmap episode. Here’s a sneak peek at what you’ll get from the dentsu-led on-demand sessions on Salesforce+.
How Journey Builder + Automation Studio Optimizes Messaging
Marketing Cloud Keynote
Adam Spriggs, Salesforce Marketing Cloud Team Lead
Amanda Turner, Salesforce Marketing Cloud Team Lead
By now you know that personalization brings better return over mass communication messaging every time. But there is no world where digital specialists can keep up with the demand for personalized messages across every channel. So, the challenge becomes, how can your brand scale these efforts?
Knowing the basics about Marketing Cloud, many brands think the best solution is either with Journey Builder or Automation Studio. Journey Builder is a feature of Marketing Cloud that allows you to map out your customer journey and customize efforts for consumers at every stage. While Automation Studio is an application that allows marketers to send messaging based on consumer behaviors.
Dentsu Marketing Cloud experts Adam Spriggs and Amanda Turner say that you should use both to scale personalization efforts with speed to create relevant, timely messages. Join the pair of speakers at Dreamforce to see how these two utilize both platforms together to create exceptional brand experiences. Watch the session live at or on-demand with Salesforce’s streaming platform, Salesforce+.
Fusing Marketing with Service for Stronger Experiences
David Adler, Practice Director Salesforce CX
Krista Quayle, Relationship Marketing Strategist
As consumers’ value for a positive brand experience surpasses their value for product price and quality, it’s never been more important for customer service and marketing teams to integrate their efforts. Customer service and customer experience team members should be in constant communication about how to provide the best experience at every stage of the customer journey. How can your brand not only respond to issues in the way that customers want, but also be proactive about customer service before a problem ever occurs? Impactful, proactive experiences are how brands will win over customers in 2021.
But there are inevitable growing pains for overlapping service and marketing efforts. There may be redundancies in the process, while other areas have gaps that need to be filled. Rather than overspend valuable resources, brands can make the shift to invest in a tech stack that not only streamlines customer service, but also uses data to provide personalized experiences throughout the customer lifecycle. Join David Adler and Krista Quayle in their on-demand session for advice on how to utilizes Salesforce for streamlining your joint service and marketing efforts.
Make sure you sign up for Dreamforce to get access to Salesforce+ where you can watch the session any time you want.
If you want to dive deeper into Salesforce capabilities that will help your brand accomplish its business goals, reach out to chat with a Salesforce expert during Dreamforce.