As is customary in the final days before the New Year, we put a bow on 2014 by looking back on the year that is coming to an end. Here at the DEG Blog, this means revisiting our top digital tip, strategy, and trend posts from the past year that aided in your digital marketing efforts. See what made the list of the top 10 most read DEG blog posts of 2014.


Four Easy Steps To Customized Color Code Calendars In SharePoint

By Joe Preiner













Looking for a way to customize your SharePoint 2010 or SharePoint 2013 for a friendlier user experience? Color-coding events categories can help users easily identify and prioritize information, increase adoption and usage, and can also help SharePoint administrators indicate which events are assigned to certain groups. And, best of all, it’s not difficult to do.

How To Manage Training In SharePoint 

By Joe Preiner

Here’s the secret – you don’t need a fancy, customized installation in order to manage either an internal or external training program through SharePoint 2010 or 2013. (By training, I mean that you need to provide content plus a quiz or other knowledge assessment tool to your users.) If you are at all familiar with SharePoint administration, the following procedures should be easy to implement.

Help For Choosing Your Mobile Application Analytics Platform 

By Matt Lewandowski

It shouldn’t surprise you that mobile devices and the platforms they support are here to stay. But what might shock you is the way that you should (or, actually, shouldn’t) be tracking data from your native mobile application. Specifically, the Google Analytics view that you’ve come to depend on for website data should not be used for your native mobile application.

Tips And Tricks For SharePoint 2013 Upgrades And Migrations 

By Nick Aranzamendi

Upgrading from SharePoint 2010 to SharePoint 2013 comes with lots of benefits, but there are some challenges, too. Here are some tips to see you through.

Three Easy Ways To Increase App Downloads With Email 

By Louie Lichtenberg


Mobile application usage grew by 115% year over year in 2013. That growth not only means that apps continue to be a growing part of our digital experience, but also that app strategies and user habits alike aren’t quite mature – brands are still learning to leverage apps as part of their overall strategy and users are still figuring out where apps fit in their lives. That’s where email comes in.

Rethinking The Post-Purchase Email Strategy 

By Jennifer Horner

Many marketers are looking for ways to expand their triggered campaigns. Triggered emails generally make up less than 5% of a company’s overall email volume, but can account for a significant portion of revenue attributed to email – up to 15% on average across DEG’s retail clients. For that reason, it is critical for brands to fully optimize opportunities to trigger emails to customers that are targeted and personalized to how that customer has interacted with the brand. That definitely includes post-purchase email strategy.

Yeo, Front End Developers: It’s Time To Streamline Your Workflow 

By Aaron Ladage

It’s an exciting time to be a front-end web developer, but to be candid, it’s also one of the most challenging. Less than five years ago, calling yourself a “front-end dev” meant you knew how to write HTML, CSS, and maybe a little bit of JavaScript (or for many, a lot of jQuery). Not anymore.

Gmail Testing A More Visual Way To View Email 

By April Mullen

Last year, when Gmail rolled out a new way of organizing email via tabs, it certainly grabbed the attention of marketers. Whether you were a marketer that loved or hated the tabs feature, most could agree that of the three tabs primarily used, (Primary, Social and Promotions) Promotions was the least desirable place for a brand’s emails to land.

Integrating SASS Compass Into SharePoint Through Visual Studio 

By Nick Aranzamendi

DEG has worked on several SharePoint 2010 and SharePoint 2013 branding projects that required implementing a great deal of responsive design. To make my life easier (and the projects simpler to maintain), we integrated SASS Compass into SharePoint through Visual Studio. Here’s how.

Reactor: The ONLY ExactTarget Migration Engine 

By Scott Pucket

The migration of objects between ExactTarget accounts or business units has, until now, been easy to describe: Copy, paste, copy, paste, copy, paste, etc. You’re transferring data from a browser that is logged into one account into another logged into a second. And when you think you’ve reached the end, you’re likely to find that the email you just recreated had referenced portfolio items and content areas that you now have to track down and copy over as well – leading to hours of research and discovery into what other items need to be moved, resulting in still more copy, paste, copy, paste, copy, paste.

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