DEG was one of five agencies and email service providers whose capabilities were showcased in marketing analyst firm The Relevancy Group’s annual email agency buyer’s guide. Among the services touted through the research and client testimonials were DEG’s creative, Salesforce partnership, and ability to integrate email into greater, cross-channel strategies.
“We use a rigorous methodology and multiple data sources when researching our Email Agency Buyer’s Guide, and were extremely impressed by how DEG performed in virtually all areas.”
—Nicholas Einstein, Chief Research Officer, TRG.
“Email has been a prominent aspect of our agency for a number of years and we take great pride in the work we do for our clients in the channel,” said Cara Olson, Director of Relationship Marketing at DEG. “Along with receiving third-party validation of our capabilities, it’s positive to see our strengths aligned with where the email marketing industry is moving.”
The Relevancy Ring Email Agency Buyer’s Guide 2018, published on November 5, includes research on the latest email marketing trends, as well as a breakdown of each of the agencies in terms of strategy, data, creative, partnerships, client satisfaction, and more. DEG’s clients also rated the agency highly in regards to creative, deliverability, strategy, multichannel, and technical services, as well as technical and customer support, during satisfaction interviews conducted during the reporting process.
“We use a rigorous methodology and multiple data sources when researching our Email Agency Buyer’s Guide, and were extremely impressed by how DEG performed in virtually all areas,” said Nicholas Einstein, Chief Research Officer, TRG. “The DEG customers we spoke with expressed high levels of satisfaction across the board with the services they receive from DEG, which is one reason they performed so well in our analysis.”
DEG deploys billions of emails and tens of thousands of campaigns a year—as well as developing journeys, loyalty strategies, and more—for brands such as AMC Theatres, Chuck E. Cheese, Gap Inc., and The Salvation Army. DEG is a Platinum Salesforce Marketing Cloud partner and the only three-time Marketing Cloud Partner of the Year.
About The Relevancy Group
The Relevancy Group (TRG) combines market research with specialized advisory services to help marketers and marketing technologists operate more efficiently and effectively. TRG works with many of America’s top vendors and brands as well as early stage companies, defining market requirements and driving thought leadership. TRG produces dozens of surveys, research reports and webinars annually, and publishes the digital magazine for marketers, by marketers, “The Marketer Quarterly.”
One of the fastest-growing companies in the country, DEG is a full-service digital agency delivering marketing messages that connect and resonate at the moment of greatest impact. DEG aims to best understand its clients’ customers and utilizes the creative application of technology to target them with the most relevant and actionable content. The agency partners with flagship brands such as Purina, AMC Theatres, Ferrellgas, Hallmark, and LVMH. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.