OVERLAND PARK, Kan. (September 30, 2019) – Lauren Frazell has joined DEG, Linked by Isobar as the Director of Analytics and Insight, overseeing one of the fastest-growing practices within the agency.

“Lauren’s experience building programs and leading teams makes her a tremendous fit as we continue to grow and enhance our analytical services.”
—John Stauffer, Managing Director of Channel Strategy at DEG, Linked by Isobar

Frazell will lead DEG’s marketing analysts and data scientists in collaborating with clients to collect data, identify insights, and measure success to grow their business. She will also shape the vision of DEG’s analytics offering.

“Our Analytics and Insight practice is a critical component to our data-driven approach and ability to create customer-centric solutions for our clients,” said John Stauffer, Managing Director of Strategic Planning and Channel Strategy at DEG, Linked by Isobar. “Lauren’s experience building programs and leading teams makes her a tremendous fit as we continue to grow and enhance our analytical services.”

Frazell comes to DEG having worked as an analyst and in leadership positions across the nonprofit, manufacturing, and real estate industries. Most recently, she served as the Senior Vice President of Data and Insights at the United Way of Greater Kansas City, where she built an analytics framework from the ground up.

“Building and growing high-performing teams is one of the most rewarding parts of my career,” Frazell said. “The team at DEG already has a great foundation of adding exponential value to clients, with an amazing opportunity for continued growth. It’s an exciting time and I can’t wait to get started.”

DEG provides analytics services for a number of national and global brands across industries, including AMC Theatres, The Salvation Army, Purina, and Hallmark.

About DEG, Linked by Isobar

DEG, Linked by Isobar is a digital experience agency delivering marketing messages that resonate at the moment of greatest impact. A member of the Dentsu Aegis Network, DEG is one of the premier experience, commerce, and digital transformation agencies in the country, providing strategic, technological, and creative services to solve our clients’ biggest business challenges. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.

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