New York, NY (March 2, 2021) — A recent marketing collaboration between Kansas City-based DEG, a full-service digital marketing agency, and New York-based Health-E Commerce is benefitting two Kansas City charities in a big way. On Friday, the Salvation Army and Samuel U. Rodgers Health Center received a donation of healthcare products worth approximately $250,000 from Health-E Commerce and DEG. According to the two companies, roughly 4,500 products were delivered to the charities.
“It’s an honor to use our network to connect these three incredible clients to provide much-needed healthcare products to the people of Kansas City.” — Lauren Olson, Director of Marketing and Communications at DEG
The product donation is the result of a marketing collaboration between Health-E Commerce, the parent brand to FSAstore.com, HSAstore.com and WellDeservedHealth.com, which had hired DEG to photograph all of the products it sells on its websites. FSAstore.com, HSAstore.com and WellDeservedHealth.com are the first and largest online marketplaces dedicated to selling products that are eligible for reimbursement with a flexible spending account, health savings account or wellness account.
According to Preston Farrington, CEO of Health-E Commerce, the product donation included a wide variety of items that the two charities can use to help members of the community care for their everyday health.
“The COVID-19 pandemic has shined a spotlight on the importance of individual health and well-being, and while many families have stocked up on virus preparedness supplies and everyday health products, access to these wellbeing products does not come easily for everyone,” said Farrington. “We’re proud to partner with DEG on this donation and to support the health of individuals and families in Kansas City.”
A team from DEG, which is headquartered in Kansas City, and Ron Berg Studio delivered the donated healthcare products to The Salvation Army and Samuel U. Rodgers Health Center. The donation filled an entire 20-foot truck and consisted of 150 large boxes of health and medical supplies, including bandages, canes, OTC medicines, and breast pumps. Additionally, the team gifted about 30 wheelchairs and walkers to the two organizations.
“It’s an honor to use our network to connect these three incredible clients to provide much-needed healthcare products to the people of Kansas City,” said Lauren Olson, director of marketing and communications at DEG. “We’re so proud to work with companies and organizations that look for opportunities to help our communities.”
About Health-E Commerce
Health-E Commerce is the parent company of FSA Store, HSA Store and WellDeserved, a family of brands that serve the 70+ million consumers with pre-tax health and wellness accounts. The company has also created Caring Mill, a popular private-label line of health products that benefits Children’s Health Fund and enables customers to make a donation with each purchase. Since 2010, the company’s brands have led the direct-to-consumer e-commerce market for pre-tax health and wellness benefits. Health-E Commerce plays an essential role in expanding product eligibility for important new categories within the IRS-approved list of eligible medical expenses like sunscreen and breast pumps. The company leads a committee of industry experts to promote the important national conversation around product safety and authenticity.
DEG is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.