OVERLAND PARK, Kan. (March 18, 2021) – Salesforce announced its list of 2021 Salesforce MVPs on March 9, which included three DEG associates focused on Marketing Cloud. DEG’s three MVPs account for all North American MVPs specifically dedicated to Marketing Cloud, and half of the six global Marketing Cloud-centric MVPs.

“I’m honored to join Greg and Adam in representing DEG in this group of top Salesforce experts around the world and can’t wait to use this platform to expand my knowledge further and provide even greater solutions for our clients.”

—Senior SFMC Engineer Genna Matson

DEG’s MVPs include Senior SFMC Engineer Genna Matson, who earned the recognition for the first time in 2021; Manager of Engineering Greg Gifford, an MVP for the past three years; and SFMC Engineering Team Lead Adam Spriggs, who has been an MVP for four consecutive years.

“DEG has been an integral Salesforce partner for nearly two decades, going back to the days of ExactTarget before it became Marketing Cloud,” said Jeff Eden, Chief Growth Officer, Salesforce Practice, at DEG. “While we have expanded our capabilities to encompass every Salesforce platform, we remain one of the most accomplished Marketing Cloud partners in the ecosystem. Our amazing teams, led by these three, are a huge reason for this success.”

Spriggs, Gifford, and Matson are among the top Marketing Cloud and AMPscript contributors on Salesforce StackExchange and are frequent thought leaders, speaking at events such as Salesforce Connections. Spriggs is also the author of The AMPscript Guide, which is the foremost Marketing Cloud reference manual and was featured in the official Dreamforce bookstore.

“It’s incredibly rewarding to see Salesforce validate the contributions of our team,” said Matson. “I’m honored to join Greg and Adam in representing DEG in this group of top Salesforce experts around the world and can’t wait to use this platform to expand my knowledge further and provide even greater solutions for our clients.”

MVPs must be nominated for the program and are re-evaluated on a yearly basis. As an MVP, DEGs three associates will receive early access to products, features, and releases, special briefings with Salesforce’s Product and Marketing teams, and other incentives.

DEG is a 17-year Salesforce Consulting Partner and the only three-time Marketing Cloud Partner of the Year.

About DEG

DEG is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like PepsiCo, Gap Inc., Purina, Shell, and more. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.

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