The DEG-created Modern Man campaign for Lee Jeans was recognized for a Webby Award as an honoree in the retail category of the annual award.
The Webby Awards has been honoring the best content on the Internet since 1996, and includes categories in video, websites, mobile, social media, and interactive advertising. DEG’s Modern Man campaign featured a multi-channel strategy of email, social media, and a custom microsite to promote Lee’s new Modern Series line of apparel.
“Lee has been a long-time partner of DEG and together we have produced fantastic work,” said Neal Sharma, CEO of DEG. “Modern Man is at the top in terms of what we’ve been able to accomplish with Lee, and we’re proud to be recognized by a global staple like The Webby Awards.”
This is the first Webby Award for DEG since 2012, when the company was recognized for its work on the Timberland website.
DEG is a full-service digital consultancy creating smart digital marketing, commerce, and collaboration strategies that empower organizations to amplify their competitive advantages and achieve their objectives. DEG’s expertise in targeted digital direct marketing and eCRM, integrated e-commerce, social media, enterprise collaboration, web content management, analytics, and mobile development drives success for brands like AEG/AXS, Hallmark, Helzberg Diamonds, Cabela’s, Purina, Timberland, and many others. DEG can be found online at www.DEGdigital.com, and on Twitter at @DEGdigital.