OVERLAND PARK, Kan., April 30, 2020 — The Email Experience Council honored DEG, an Isobar Company with two 2020 EEC Awards for its email campaigns for Pilot Flying J and The Salvation Army.
“We’re thrilled to see Pilot Flying J and The Salvation Army recognized for the outstanding experiences they are providing for their customers and donors,” said Tony Toubia, Director of Relationship Marketing at DEG
DEG’s welcome email series for Pilot Flying J won the cross-channel award, which honors a program that connects email to another channel. In this instance, DEG connected Pilot Flying J’s new loyalty mobile app with its email channel, introducing new tools and program benefits to customers.
Meanwhile, The Salvation Army and DEG were named the winner of best overall improvement for their collaboration on the 2019 Giving Tuesday email campaign which raised 49% more than the organization raised during the previous year’s record-breaking campaign.
“We’re thrilled to see Pilot Flying J and The Salvation Army recognized for the outstanding experiences they are providing for their customers and donors,” said Tony Toubia, director of relationship marketing. “The EEC’s emphasis on excellence in email continues to elevate the medium and drive innovation in one-to-one marketing and service.”
The EEC Awards celebrate the shining campaigns and innovators advancing email excellence and delivering better experiences for consumers.
The Email Experience Council is the premier organization for email marketing professionals, hosting an annual conference, meetups, webinars, and online resources to foster community, drive excellence, and create opportunities for growth in the industry. The EEC Awards promote excellence in email marketing, showcasing the impact email has in the marketplace and within organizations.
About DEG, an Isobar Company
DEG, an Isobar Company, is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like AMC Theatres, Gap, Purina, Shell, and more. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.