OVERLAND PARK, Kan. (June 25, 2021) – Full-service digital agency DEG took home seven awards for its work with six different clients at the Kansas City Direct Marketing Association’s (KCDMA) AMBIT Awards for excellence in data-driven marketing campaigns. In addition, the agency’s work with The Salvation Army during the 2020 holiday giving season was named the Consistent Achiever within the competition’s overarching Judge’s Choice Awards.
Among the hardware DEG and its clients collected were three gold, two silver, and two bronze awards. The agency’s work with the United Way of Greater Kansas City’s COVID-19 Direct-to-Donor Campaign received a gold AMBIT in the Social Media and Business-to-Consumer Integrated Campaign categories, while The Salvation Army’s 2020 Holiday Giving Campaign took home gold in Not-For-Profit Email.
Neutrogena’s 2020 Holiday Campaign was named a silver winner as a Business-to-Consumer Integrated Campaign, while the GORE-TEX Tested for Life Campaign won silver in Social Media. Finally, DEG’s work with PepsiCo on Tasty Rewards and Party City for a CRM Pilot Testing Campaign were named bronze winners for the Business-to-Consumer Email and Business-to-Consumer Integrated Campaign categories respectively.
“The fact that our wins not only spanned work from nonprofit organizations to global consumer goods brands but also across channels speaks to the versatility and talent to excel across the customer experience.”
— Joey Barnes, Managing Director of Client Services
The KCDMA announced the 2021AMBIT Award winners during a virtual ceremony on June 17. This is the second consecutive year that DEG was awarded seven AMBITs for its client collaborations.
About the AMBIT Awards
The AMBIT Awards, hosted by KCDMA, honors marketing agencies and the brands they partner with to create excellent direct, data-driven campaigns. KCDMA is a non-profit organization dedicated to “bringing quality, cutting-edge educational opportunities to marketing professionals.” Founded in 1948, KCDMA has a long history of recognizing and educating professionals in regards to direct marketing efforts.
DEG is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like PepsiCo, Gap Inc., Purina, Shell, and more. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.