Armed Forces Insurance, which has provided insurance for military professionals for more than 130 years, has appointed DEG its agency of record. The full-service digital agency has partnered with AFI since 2009, providing website and email services.
“DEG’s customer-centric approach and strategies align with our own, and we look forward to finding innovative ways to enhance that experience in this new phase of our partnership.”
—Lori Simmons, Chief Marketing Officer at AFI
“Armed Forces Insurance has a rich history of member engagement, which we have witnessed first-hand as a long-time agency partner,” said Joey Barnes, Director of Client Services at DEG. “We are thrilled to be able to utilize the breadth of our services to further engage and grow AFI’s customer base.”
As agency of record, DEG will lead the creative, strategy, and execution of AFI’s marketing efforts—including paid media, email, social media, web content, direct mail, and a new website—in order to help AFI build a stronger relationship with its customers.
“Armed Forces Insurance’s top priority is the interests and well-being of our members,” said Lori Simmons, Chief Marketing Officer at AFI. “DEG’s customer-centric approach and strategies align with our own, and we look forward to finding innovative ways to enhance that experience in this new phase of our partnership.”
Since 1887, Armed Forces Insurance (AFI) has existed with a single, unwavering purpose: To protect the people who protect our nation. For more than 130 years, AFI has provided military homeowner insurance, renter insurance, auto insurance, and much more to its members. AFI proudly serves active, retired, and former military personnel, their families, and civilian Department of Defense employees.
DEG, a full-service digital agency, blends deep channel expertise with unparalleled ability to understand and connect with its clients’ customers in every moment to become one of the fastest-growing agencies in the country. The agency’s creative application of technology offers an unparalleled understanding of its clients’ customers. Named one of Inc. Magazine’s “25 Companies Changing the World,” DEG serves flagship brands, including Purina, AMC, Crocs, Hallmark, and Ferrellgas. DEG can be found online at www.DEGdigital.com, and on Twitter at @DEGdigital.