DEG, a full-service digital agency, has acquired Pittsburgh-based ecommerce firm We Do Commerce, expanding its expertise in the ecommerce space and within the Salesforce ecosystem.

“The We Do Commerce team further solidifies our position as a leading consumer goods and retail-focused agency.” – Jeff Eden, Chief Revenue Officer at DEG

The addition of the nine-year Salesforce Commerce Cloud Partner positions DEG as one of the few Salesforce partners with complete cross-cloud capabilities. As a Salesforce Gold Consulting Partner and the only three-time Salesforce Marketing Cloud Partner of the Year, DEG has already integrated many Salesforce technologies across clouds to create impressive results for many of its existing clients.

“Along with the ability to produce the kind of high-caliber work our clients expect, the We Do Commerce team further solidifies our position as a leading consumer goods and retail-focused agency that assists brands in acquiring, engaging, converting, and retaining their customers,” said Jeff Eden, Chief Revenue Officer at DEG. “A Commerce Cloud practice, in addition to our 17 years of e-commerce experience, further extends our cross-cloud Salesforce capabilities and places us in a unique position to activate Salesforce’s vision.”

Like DEG, We Do Commerce has significant experience in developing e-commerce solutions for companies, having entered the market in 1995. The firm currently develops front-end and back-end solutions for clients across the country, such as Conair, Scheels, Sally Beauty, and Traeger Pellet Grills.

“Our Commerce Cloud expertise paired with DEG’s Marketing Cloud and digital marketing prowess complement each other perfectly, allowing us to be truly full-service for our customers,” said Jeanette Thomas, CEO of We Do Commerce. “Along with the tremendous business fit, we are very excited to join such a high-quality and well-regarded agency with values and company culture very consistent with our own.”

The acquisition — DEG’s second of 2017 after purchasing Hint Studios in January — will provide DEG with a Pittsburgh office, broadening the agency’s geographic reach into the Northeast and Mid-Atlantic. The Pittsburgh office is DEG’s third outside of Kansas City, along with Denver and Des Moines, and sixth overall.


About We Do Commerce

Working in the ecommerce space since 1995 and a Salesforce Commerce Cloud Partner since 2008, We Do Commerce creates award-winning ecommerce solutions for a wide variety of retailers across North America, including multi-channel retailers who are national brands, pure-play ecommerce companies, and smaller niche online businesses.

About DEG

One of the fastest-growing companies in the country, DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, commerce, and collaboration solutions. The agency administers the creative application of technology to offer an unparalleled understanding of its clients’ customers. Named one of Inc. Magazine’s “25 Companies Changing the World,” DEG serves flagship global brands, including Purina, AMC, Crocs, Hallmark, and AEG. DEG can be found online at, and on Twitter at @DEGdigital.

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