To rapidly accelerate how the company manages and utilizes data on behalf of its clients, DEG, a full-service marketing firm, DSaulhas hired David Saul as the Director of Data Management.

Saul’s responsibilities will include implementing Master Data Management principles to enable the creation of a single view of the customer. This single view of the customer is supported by Data Capture best practices, data quality tools and processes, and a digitally focused identity management process, all managed in a secure and cost-effective cloud-hosting environment.

“It’s very exciting to be part of an innovative and entrepreneurial culture that focuses on delivering outstanding results to clients,” Saul said. “DEG takes a smarter approach to apply data and its long history in the digital marketplace provides a great foundation to overlay a data management framework.”

Saul came to DEG from KBM Group, a member of the Wunderman and WPP Network, with 25 years of agency experience in marketing and database services. His work in data management spans B2B, B2C, and B2B2C audiences in verticals such as healthcare, financial services, animal health, retail, and consumer packaged goods. He takes enjoyment out of learning new industries, clients, and technologies in order to stay current and knowledgeable in an ever-changing environment.

“The future of marketing is all about understanding the customer and reaching customers in a particular moment in their journey,” said Neal Sharma, CEO and Principal of DEG. “David’s expertise makes him an excellent leader to grow and nurture the data management practice and the single view of the customer into a successful and sought-after branch of our business.”

About DEG

DEG is a full-service digital marketing firm creating smart digital marketing, commerce, and collaboration strategies that empower organizations to amplify their unique competitive advantages and achieve their objectives. The firm provides digital direct marketing and eCRM, integrated e-commerce, social media, enterprise collaboration, web content strategy, analytics, and mobile development services to drive success for leading regional, national, and international organizations. Honored as the Best Place to Work in Kansas City, DEG can be found online at www.DEGdigital.com and on Twitter at @DEGdigital.

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