The COVID-19 pandemic has caused consumers to be more spread out than ever. With brick-and-mortar stores closing, brands are turning to digital to connect suddenly disconnected audiences. The channel of choice is email, due to its effectiveness and ability to drive engagement.

How brands should communicate COVID-19

Many brands have already begun to leverage this approach—as you can see by looking in your inbox—in order to provide crucial information regarding its products and quickly-evolving circumstances. In order to ensure your highly important messages during this impactful time are being consumed appropriately by the right audiences, our email experts have put together a short guide to helping you find the right balance in your emails for optimal impact.

You can download the document here.

About DEG, an Isobar Company

DEG, an Isobar Company, is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like AMC Theatres, Gap, Purina, Shell, and more. DEG can be found at and on Twitter @DEGdigital.

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