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July 29, 2021

Optimizing Your Salesforce Technology Stack: Service Cloud

Customer service has significantly evolved past the days of call centers as the only means of communicating with a brand. As martech continues to advance, responding to concerns well is a simple expectation and customers are won over long before they purchase. Consumers want an almost immediate 1:1 conversation with…

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Category #Trends December 8, 2015

Three Largest Email Trends From Black Friday Week

If you don’t know that the five busiest business days of the year just passed, then you’re probably not a retail or e-commerce marketer. On the other hand, if you have successfully decompressed and regained the bulk of your sanity when you woke up last Tuesday morning, you probably are…

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Category #Trends September 10, 2015

The Five Things You Need to Know About Instagram Advertising

Since launching in 2013, Instagram’s advertising platform has been reserved mostly for the elite brands of the world (i.e. Michael Kors & Lexus). However, Instagram recently opened its advertising network to significantly expand availability to additional businesses and agencies. What does this mean? More ads — a lot more…

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