Customer service has significantly evolved past the days of call centers as the only means of communicating with a brand. As martech continues to advance, responding to concerns well is a simple expectation and customers are won over long before they purchase. Consumers want an almost immediate 1:1 conversation with…
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Each year consumers wait with anticipation as Apple rolls out its newest products and updates. This year is no different. At the WWDC on 08 June 2021, Apple announced Mail Privacy Protection (MPP) as a new feature in their upcoming iOS 15 release. MPP will allow consumers privacy control within the Mail…
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In a sea of Dreamforce attendees, one thing is certain: data is being utilized in new and exciting ways to help marketers overcome the roadblocks they face. The best example of this was the focus on Einstein, Salesforce’s artificial intelligence tool that continues to advance across all Salesforce clouds.
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Procrastinating on your holiday gift shopping just got more costly. As The Wall Street Journal reported Monday, UPS will now charge retailers a $0.27 surcharge fee (for standard ground shipping) on packages shipped between Nov. 19 and Dec. 2 and again from Dec. 17 to Dec. 23. The fee…
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If you don’t know that the five busiest business days of the year just passed, then you’re probably not a retail or e-commerce marketer. On the other hand, if you have successfully decompressed and regained the bulk of your sanity when you woke up last Tuesday morning, you probably are…
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It has been a long time coming, and much anticipated. After more than 1,600 days, and three different company names, the newly announced company Magento Commerce has announced the release of Magento 2. It could not have been easy, but the team at Magento…
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It’s been a big year for Pinterest, already launching a “buy” button and introducing video ads, but now the image-collecting social media channel is giving users a new way to find the products they love, but might not be able to recognize.
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Sorry Twitter, but it looks like your Lead Generation Cards are facing some new competition. That’s right, Facebook has officially launched lead generation ads for all advertisers, and they’ve already shown some great results. But before we talk about that, what exactly are these ads and how should you use…
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Released this morning, a new feature within Twitter, called Moments, is set to change how users experience the social media channel. When the project started (codenamed Project Lightening), the team at Twitter sought to find a way to make the channel make more sense for every user. When you log…
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Since launching in 2013, Instagram’s advertising platform has been reserved mostly for the elite brands of the world (i.e. Michael Kors & Lexus). However, Instagram recently opened its advertising network to significantly expand availability to additional businesses and agencies. What does this mean? More ads — a lot more…
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