Category #Strategy August 13, 2019

Genius Ideas: DRI DUCK Work TV Campaign

Who knew working in construction could be as exciting as a sports game? After some research, we did. Creative Analytics, Part 1: Where to Begin DRI DUCK, a traditionally B2B outdoor clothing and apparel retailer, teamed up with DEG, Linked by Isobar to create a long-term B2C…

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Category #Work July 30, 2018

Experiential Technology: A Not So Trivial Pursuit

“The creative application of technology.” It’s a phrase you’ll hear pretty often at DEG, as we help our clients meet their goals through strategic, thoughtful, and (if you don’t mind me saying) downright clever technological solutions. But that mindset doesn’t only happen externally—it’s how we approach building projects for ourselves,…

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Category #Work November 1, 2016

Case Study: Website Investment Pays Off for Waddell & Reed

As an asset management and financial planning company, Waddell & Reed knows first-hand the importance of making smart investments. With an increasingly outdated website — Waddell.com — and an overwhelming amount of content, Waddell & Reed decided to invest in itself and boost its online presence with a revitalized website.

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Category #Work June 7, 2016

Managing Executive Blogging on Sharepoint Online

More than half of companies worldwide use internal social media to communicate with employees, according to a Towers Watson study, and many business’ senior leaders rely on a SharePoint intranet to post blogs that keep their associates informed and engaged. Related: Why Trust is the Key to…

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