Category #Trends May 18, 2016

The Biggest Takeaways from a Revamped Connections 2016

This year’s Connections did not disappoint, returning to its roots with new product announcements, inspirational keynotes, and thought-provoking sessions. Not to mention DEG started off the week on cloud nine (pun intended) by receiving the most prestigious award and honor in the Marketing Cloud community (for the third time!):…

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Category #Trends April 13, 2016

What We’re Most Excited For at Connections 2016

Salesforce Connections is one of DEG’s most anticipated conferences of the year. With an average of 50 DEGers and client partners attending each year, we tend to adopt the old adage, “Go Big or Go Home.” With an impressive lineup of keynotes, thought leaders, and speakers, the conference is sure…

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Category #Trends March 1, 2016

Facebook Joins Livestream Trend with Mentions App

As we proceed into the new year, there are social trends that everyone is buzzing about and looking forward to optimizing with their clients, brands, or personal accounts. With the launch of Periscope and Meerkat in March of 2015, Facebook was patiently waiting to make its move with its very…

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Category #Trends February 17, 2016

What We’re Reading – February 2016

The digital landscape is constantly evolving. To keep up with all of the latest trends, we are scouring books, blogs, articles, and anything we can get our hands on in order to become better at our work. Here’s a look at what we’re reading right now at DEG.

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Category #Trends February 8, 2016

#SB50 Ad MVPs: Best Brands from The Big Game

Every year, the NFL’s “big game” provides a huge opportunity for marketers and advertisers to help clients create ads and social campaigns around one of the biggest viewing spectacles of the year (or merely chime in to grade the ads as they air in real-time). Perhaps the only event of the…

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Category #Trends January 26, 2016

Why Snapchat is for Marketers, Not Just Tweens

“My sense is its growth will continue and even accelerate [throughout] 2016. What happens beyond that is tied to their ability to do what Facebook has done so well — keep innovating new ways for users and advertisers to find value from the platform,” said Noah Mallin, MEC North America,…

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