Category #Trends March 14, 2017

What Salesforce and IBM’s AI Partnership Means for Marketers

IBM is teaming up with Salesforce to make it easier for Salesforce customers to use data from IBM’s Watson artificial intelligence platform. Integrating deep customer insights from Einstein – Salesforce’s own artificial intelligence platform – with Watson’s structured and unstructured data will bring about predictive insights that will enable smarter,…

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Category #Trends February 9, 2017

How to Maximize Email Messages for Millennials

The challenge to become more relatable is at the top of every marketer’s list, and it’s due to the shift in America’s demographics. Targeted content is one of the most effective tools in creating an engaged audience. And the most engaged marketing audience in America is the Millennial generation, which…

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Category #Trends January 18, 2017

5 Social Media Trends that will Impact Users in 2017

2016 was a huge year of growth and competition as the major social channels battled for user engagement. Instagram and Snapchat competed for image and video-sharing supremacy while we said goodbye to others (RIP Vine), Facebook jumped in the live streaming mix with Facebook Live, and many of the channels…

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Category #Trends December 20, 2016

How New Instagram Features are Challenging Snapchat

They say imitation is the sincerest form of flattery. Snapchat must still be blushing then after the latest Instagram features rolled out — updates that seem to be direct replications of the core features of Snapchat. Related: How to switch your account to Instagram for Business. With these new…

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Category #Trends October 25, 2016

Three Reasons Pokémon GO Will Have a Long Shelf Life

In the hours after Pokémon GO’s launch, it was an instant hit with millennials whose childhood dreams were now coming true. Real (virtual) life Pokémon! The memories of my oldest son, now 19, being totally engrossed in Pokémon came flooding back. It was his favorite T.V. show, card trading/playing game,…

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