Category #Trends May 2, 2017

Social Listening a Key Trend at SMSS Conference

Last week the Social Media Strategies Summit landed in Chicago, taking place over a three-day period at the Union League Club. Day one consisted of hands-on workshops, while day two began the general summit. The conference boasted speakers from Kraft Heinz Company, U.S. Bank, The Walt-Disney Company, and Coca-Cola to…

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Category #Trends April 12, 2017

Magento Announces New Offerings at Imagine 2017

Magento has announced a suite of new offerings during the Magento Imagine 2017 conference last week. Along side its flagship Magento Digital Commerce and Enterprise Cloud offerings, the company announced: Related: Magento 2, B2B features lead conversation at Magento Imagine 2017. Magento Social Magento Shipping Magento B2B…

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Category #Trends April 3, 2017

Five Takeaways from Magento’s Pre-Imagine Hackathon

The Magento Pre-Imagine hackathon is a wrap for this year, and has once again been the highlight of Pre-Imagine. More than 60 developers and business analysts from 32 different companies and 11 different countries were represented at the 2017 Imagine Hackathon, which took place in a small conference room at the Wynn…

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Category #Trends March 14, 2017

What Salesforce and IBM’s AI Partnership Means for Marketers

IBM is teaming up with Salesforce to make it easier for Salesforce customers to use data from IBM’s Watson artificial intelligence platform. Integrating deep customer insights from Einstein – Salesforce’s own artificial intelligence platform – with Watson’s structured and unstructured data will bring about predictive insights that will enable smarter,…

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Category #Trends February 9, 2017

How to Maximize Email Messages for Millennials

The challenge to become more relatable is at the top of every marketer’s list, and it’s due to the shift in America’s demographics. Targeted content is one of the most effective tools in creating an engaged audience. And the most engaged marketing audience in America is the Millennial generation, which…

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