Category #Strategy January 3, 2019

How to Capitalize on New Martech and More Data in 2019

To many marketers, 2007 is known as “the year that changed marketing technology forever.” Since that year, the amount of martech has been increasing exponentially with new platforms for event management, social media analytics, sales automation, and ecommerce services. Each technology introduction brings with it more data that can be…

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Category #Trends June 18, 2018

Key Takeaways from Salesforce Connections 2018

It was good to be back. Salesforce’s Connections returned after a year hiatus, this time with 13,000 marketers descending upon McCormick Place in Chicago last week. We made the most of Connections’ return, matching our new status as a Platinum Salesforce Partner with a Platinum sponsorship at the conference and…

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Category #Trends May 30, 2018

What to Expect From Adobe’s Magento Acquisition

On May 21, 2018, Adobe announced its intention to purchase Magento for $1.68 billion, adding to its long list of acquisitions. Inside the Magento developer community, the announcement immediately resurrected the same negative feelings community members experienced during the eBay acquisition in 2011.

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