Category #Trends March 26, 2013

The Effectiveness of Symbols in Email Subject Lines

Testing and optimizing subject lines in an effort to find that perfect teaser to increase opens will forever be a challenge. Significant digital ink has been expended in choosing sides for the clever vs. straightforward debate. Those coming down on the clever side have begun using symbols in email subject…

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Category #Trends February 1, 2013

Reflecting on Responsive Wireframes

At the beginning of our discussions regarding the overhaul of our own DEG website, it was the consensus among our team that responsive Web design was destined to be the norm, not the exception. Working on that internal project was the perfect opportunity for our group to grow our skill…

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Category #Trends January 16, 2013

Estimating SharePoint 2013 Licensing Costs

Need a SWAG estimate on SharePoint licensing for a new project? Here’s how you can get started on a high-level estimate for licensing a new on-premise SharePoint solution. SharePoint licensing can be confusing to decode. While we typically work with clients who have dedicated Microsoft licensing advisors, we realize…

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Category #Trends December 19, 2012

A Look at Inbox Insight from Return Path

‘Tis the season when emails are competing for your attention in the inbox and brands become hyper aware of what their competitors are sending. All brands sign up for their competition’s emails, but with retailers becoming more sophisticated with their email marketing programs, are you really seeing everything? And even…

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