Category #Trends April 4, 2019

Why Native Advertising is Important

Native advertising benefits brands that need to infuse more authenticity into their media. It showcases a business’ thought leadership and relevance to consumers without disrupting their experience on any platform (i.e. social media, Amazon, apps). Through better targeting and personalization technology, native advertising brings brands and people together in a…

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Category #Strategy March 1, 2019

How Social Commerce is Changing the Retail Game

Retail is changing to meet customers where they are: not only in stores, but online, on the go, and on their mobile devices. More than ever, social media is influencing purchase decisions—through user-generated content, social influencers, ratings and reviews, data-driven advertising, and increasing native purchases on Facebook, Instagram, Pinterest, YouTube,…

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Category #Trends February 21, 2019

Is Google Trying to Kill URLs?

Another day, another crazy Google update. While Google (and the many product teams that make up everything that falls under the jurisdiction of “Google”) are always tweaking, testing, updating, and changing things; this particular update may drastically change the way people look at the internet. “Alexa, How Can…

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Category #Trends February 5, 2019

2019 Super Bowl Ads That Stood Out

Every year, Americans sit down to watch the big game and advertisers sit down to critique the advertisements accompanying it—both on TV and online. This year’s Super Bowl game turned out a little unexpectedly in terms of touchdowns and the ads we saw, but unfortunately not the winner (yes, we’re…

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