Category #Trends June 21, 2019

How Salesforce is Connecting the Customer Experience

Salesforce introduced its customer data platform (CDP), Customer 360, at its Dreamforce conference in September 2018. A tool to unify customer data, Customer 360 holds a lot of promise for brands using the Salesforce ecosystem. Salesforce Cross-Cloud Experts Recap Connections 2019 This week at its Connections conference…

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Category #Trends June 21, 2019

Salesforce Cross-Cloud Experts Recap Connections 2019

Earlier this week, thousands of marketers, commerce experts, service providers, technology specialists, and brand representatives traveled to Chicago for Salesforce Connections 2019. This three-day conference showcased the best of the best in the Salesforce ecosystem and included inspiring keynotes, hands-on training workshops, and opportunities for networking and finding the perfect…

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Category #Trends June 17, 2019

3 Reasons Salesforce Bought Tableau

In its largest acquisition to date, Salesforce purchased Tableau, an interactive data visualization software company, for $15.7 billion in stock last week. This is a significant acquisition by Salesforce to date and signifies the latest example of the business intelligence (BI) consolidation trend. Experiences Made for Every Moment…

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Category #Trends June 3, 2019

What DEG Experts are Most Excited About at Connections 2019

Salesforce’s Connections 2019 conference is sure to include networking opportunities galore, along with exciting updates and announcements about marketing, social, customer service, commerce, and Salesforce products themselves. With industry experts and thought leaders coming to Chicago for this insights-packed, three-day event, you’re sure to get some insider information on…

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A recap of Magento Imagine 2019 global commerce conference by DEG Magento 2 experts.
Category #Trends May 20, 2019

Magento Imagine 2019 Conference Recap

Magento hosted its annual Imagine global commerce conference last week in Las Vegas, bringing in more than 3,500 ecommerce industry leaders, merchants, retailers, agencies, and developers. How to Migrate Code from Magento 1 Stores to Magento 2 Several DEG Magento 2 experts attended this year’s conference, and…

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Category #Trends May 7, 2019

Topics and Themes to Watch at Magento Imagine 2019

Next week, more than 3,000 of the top ecommerce specialists in the country will arrive in Las Vegas for the Magento Imagine 2019 conference. It’s a three-day event featuring keynotes, subject matter experts, and brands who are innovating the ecommerce experience. 2019 Adobe Summit Recap: Updates You…

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Category #Trends May 2, 2019

4 Common Questions on Smart Speakers

We’re months away from 2020—the year that consumer adoption of voice search and smart speakers will hit a tipping point. This change in behavior is also changing the way brands are thinking about interacting with their customers. Oh Snap, What’s the Story on Social? Here are…

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Category #Trends April 23, 2019

Oh Snap, What’s the Story on Social?

Social media changes every day—and last week particularly stood out from our perspective as something to recap for everyone. I’ve gathered several updates I thought relevant to not only our clients at DEG, but all social media marketers and strategists. Social News: Instagram’s New Checkout Functionality 3…

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Category #Trends April 4, 2019

Why Native Advertising is Important

Native advertising benefits brands that need to infuse more authenticity into their media. It showcases a business’ thought leadership and relevance to consumers without disrupting their experience on any platform (i.e. social media, Amazon, apps). Through better targeting and personalization technology, native advertising brings brands and people together in a…

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