Learn about the data privacy regulations CCPA and CPRA, and their effect beyond California.
Category #Trends August 20, 2020

What Is the CPRA vs the CCPA? And Why Does It Matter?

July 1 marked the official start to legal enforcement of CCPA, the California Consumer Privacy Act. Voted into law by the California legislature, the CCPA has national implications as it became the first major privacy law giving consumers in the United States control over their personal information, closely aligning with…

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Discover the importance of social customer care in your 1:1 brand-customer engagements.
Category #Trends August 11, 2020

Why Social Customer Service? And Why Now?

Social media has become the go-to channel to interact—both positively and negatively—with brands. In fact, according to Social Media Today,  67% of customers use social media to resolve issues with brands. Why You Should Optimize Your Instagram for Business Account But social customer service isn’t…

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Category #Trends July 2, 2020

What is the #StopHateForProfit Facebook boycott?

This month, numerous brands—both large and small—are joining together in pausing their paid media investments on Facebook and Instagram. The reasoning behind the pause is to pressure Facebook to address and counteract hate speech and misinformation that it has allowed on its platforms in the form of posts, comments, and…

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Category #Trends June 25, 2020

2020 Google Search Updates & Insights

As “Google” became a verb, we’ve adopted new practices for searching for the information we seek. At first, it was keyword-driven with short choppy phrases typed into a search bar in the hopes of landing on a decent website with the right answer. Now, search engines are adapting and allowing…

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Category #Trends June 17, 2020

Why Strategy is the Key in Marketing Your Brand

As each day dawns similar to the day before in a fashion reminiscent of the 1993 film “Groundhog Day,” we’re slowing feeling the pull to break from the tradition of the past few months and expanding our horizons beyond our living rooms. We’re starting to venture to public places, shop…

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