Category #Strategy December 6, 2016

6 Content Builder Improvements We’d Love to See

This post has been updated to reflect new information.  Content Builder is one of Salesforce Marketing Cloud’s newest tools for creating emails. Over the past month, we’ve chronicled questions to ask when considering switching to the new tool, key differences between Content Builder and Classic Content, and our…

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Category #Strategy November 29, 2016

5 Big Improvements to the Content Builder WYSIWYG

Content Builder is one of Salesforce Marketing Cloud’s newest tools for creating emails. Over the past couple of weeks, we’ve covered some questions that may arise when you are considering switching from Classic Content to Content Builder, as well as some key differences between the two tools.

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Category #Strategy November 22, 2016

How Content Builder can Make Building Emails Easier

This post has been updated to reflect new information.  Salesforce Marketing Cloud’s Content Builder tool allows users to use a new drag-and-drop interface to create emails. While Content Builder is a powerful, new tool that is expected to only get better in future releases, there are some significant differences between…

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Category #Strategy November 15, 2016

6 Ways to Tell if Content Builder is Right for You

Before diving into whether or not you should pursue Content Builder, let’s first cover what it is and its purpose. From Salesforce Marketing Cloud: More from Kelly: How to use AMPscript to improve email personalization. Content Builder is the cross-channel content management tool that allows you to…

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Category #Strategy November 3, 2016

Last-Minute Strategies for Winning Black Friday

The biggest retail weekend of the year is quickly approaching, with Black Friday and Cyber Monday just a couple weeks away. While we encourage brands to begin their holiday marketing planning early (say, October), as we said in this webinar with BounceExchange, there is still time to incorporate some…

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how to create helpful content
kim wallace deg digital
Category #Strategy September 13, 2016

One Simple Question to Ask Before Creating Content

Fresh off the annual Content Marketing World conference, I have distilled 48 hours of elite content coaching into a 24 character-long guardrail to guide your content ideation and creation. Content marketers have been conditioned to create loads of content for the brands they serve. But your brand’s content…

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