Category #Holiday August 13, 2018

The 4-Month Holiday Marketing Prep Guide

During our recent webinar with BounceX, Senior Relationship Marketing Strategists Jenn Horner and Laura Madden shared their 4-month Holiday Marketing Prep Guide to help marketers and brands win in the crowded inbox during the holiday season. Read some of their insights below, and check out the full webinar for in-depth…

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Category #Strategy July 10, 2018

Personalize Your Google Ad Experience

In a digital world that constantly bombards you with ads in a multitude of ways, it’s easy to just want to block them all out. From ads appearing in your Gmail inbox to retargeting ads that follow you around after leaving a website, it’s easy to see ad blockers as…

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Category #Strategy July 2, 2018

The Benefits of Building a D2C Strategy

Are you planning to go direct to consumer, but aren’t quite sure where to start? Need to learn best practices for building an effective direct to consumer program? Curious to know what winning strategies can make yours the most successful? Whether you’re establishing your first…

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ctv
Category #Strategy June 26, 2018

Why Brands Need to Advertise on CTV

The advertising industry has shifted to a digital focus over the years and more traditional media like television ads have followed suit. Enter Connected TV (CTV). CTV is any television that connects to the internet either directly through a smart TV or through Over-the-Top (OTT) devices that connect to a…

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Category #Strategy May 7, 2018

How to Build a Stronger B2B Commerce Strategy

The already complex sales and marketing environment in B2B commerce has grown increasingly more complex. Manufacturers and distributors face the challenge of developing a B2C experience in a B2B world. In other words, they must focus on providing their customers with engaging online content, effective interactions, and experiences…

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Category #Strategy May 7, 2018

Customer-First Email Marketing: MPEIS Recap

I recently attended the MediaPost Email Insider Summit on beautiful Captiva Island, where I spent three days talking about customer-first email marketing and enjoying the Floridian sunshine. This event had fewer attendees than most conferences I’ve attended in the past and hosted scheduled networking activities in the afternoon.

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Category #Strategy May 3, 2018

Everything You Need to Know About Magento 2.3

During its Imagine 2018 conference in Las Vegas last week, Magento announced its plans for the upcoming Magento 2.3 release that will be out at the end of this year. Like every major release, there are some exciting additions that are poised to bring new opportunities for our clients to…

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