Learn about the social media customer service technology platforms you can use to boost your 1:1 customer engagements.
Category #How To August 18, 2020

How to Create A Social Customer Service Solution

In the previous social customer service blog, we explored the trends driving increased brand interest in social customer service. Now, I’d like to dive into the social channels and marketing platforms used to develop social customer service solutions. Why Social Customer Service? And Why Now? Recently,…

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Category #Strategy July 21, 2020

Embracing Moment-Oriented Marketing

The ability to model and score customers down to an individual level using customer lifetime value (CLV) is an incredible power. But the question marketers must ask themselves is: “What am I going to do with this power?” Leveraging CLV modeling is a great start, but real customer-centricity is in…

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Category #Strategy July 16, 2020

Understanding the Power of Customer Lifetime Value

Brands are actively trying to be customer-centric. However, many brands are mistaking personalization for empathy, and the result is an inability to meet customer expectations. In its 2019 State of the Connected Customer Report, Salesforce surveyed more than 8,000 consumers and found that while 73% expected the brands they engaged…

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