Category #Strategy January 3, 2019

How to Capitalize on New Martech and More Data in 2019

To many marketers, 2007 is known as “the year that changed marketing technology forever.” Since that year, the amount of martech has been increasing exponentially with new platforms for event management, social media analytics, sales automation, and ecommerce services. Each technology introduction brings with it more data that can be…

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Category #Strategy December 10, 2018

2019 Annual Planning in 5 Steps

‘Tis the season for 2019 annual planning. 2018 is swiftly reaching its end, and it’s time to start thinking about the new year for your brand. While some companies may plan executional strategies in smaller cycles of 90 or even 30 days, it’s important to start each year with a…

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Category #Strategy December 6, 2018

Why Brands Should Calculate Customer Lifetime Value

Early last month, The Wall Street Journal published an article describing how some companies use secret customer scores to determine how quickly you receive help when calling the customer service line. It makes sense that credit-card companies use scoring systems to determine what offers they send to customers who…

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Category #Strategy November 19, 2018

How Brands Can Thrive in an Era of Amazon

Editor’s Note: This article was originally published in Total Retail. For years, one of the most common goals for retailers was to provide a “best in class” experience for consumers. Now, that goal is falling apart. The dream of being best in class assumes that consumers still…

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Category #Strategy November 14, 2018

The Future of Digital Advertising: Exciting New Trends in Emerging Media

For marketers, there’s no question that digital advertising is constantly evolving. However, with the prevalence of ad-free subscription services and more sophisticated ad-blocking technologies, the ability to reach customers through established digital advertising channels is narrowing. Fortunately, emerging technologies are providing a vast array of new opportunities for learning about…

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