Category #Strategy September 12, 2019

Rethinking the Rules of Loyalty

A loyalty program is table stakes in today’s competitive marketplace. But are you getting the results you expected? If not, you may be making the following mistakes in how you approach thinking about your loyalty program. New Facebook Privacy Updates Will Affect Paid Advertisement Effectiveness Rule #1:…

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Category #Strategy August 29, 2019

Optimizing Data in Salesforce Marketing Cloud

Implementing a new instance of Salesforce Marketing Cloud (SFMC) begins with the challenging question: What and how much data about my customers should I bring into this platform? Salesforce Cross-Cloud Experts Recap Connections 2019 There is often confusion about the platform itself. Is…

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