Category #Strategy January 3, 2019

How to Capitalize on New Martech and More Data in 2019

To many marketers, 2007 is known as “the year that changed marketing technology forever.” Since that year, the amount of martech has been increasing exponentially with new platforms for event management, social media analytics, sales automation, and ecommerce services. Each technology introduction brings with it more data that can be…

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Category #Strategy December 10, 2018

2019 Annual Planning in 5 Steps

‘Tis the season for 2019 annual planning. 2018 is swiftly reaching its end, and it’s time to start thinking about the new year for your brand. While some companies may plan executional strategies in smaller cycles of 90 or even 30 days, it’s important to start each year with a…

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Category #Strategy December 6, 2018

Why Brands Should Calculate Customer Lifetime Value

Early last month, The Wall Street Journal published an article describing how some companies use secret customer scores to determine how quickly you receive help when calling the customer service line. It makes sense that credit-card companies use scoring systems to determine what offers they send to customers who…

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