Black woman holds phone opening TikTok to check out advertising options for her brand
Category #Strategy December 22, 2020

Getting Creative with TikTok Advertising

Since its launch in September 2016, TikTok has introduced the world to the creativity of younger generations. While some Millennials—people born between 1981 and 1996, according to Pew Research Center—use the short-form mobile video platform, it’s Gen Z—people born after 1997—who are leading the curation of creative content being shared…

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Asian woman holds dress purchased on ecommerce site on front and twirls for female sitting on couch using smartphone
Category #Strategy December 15, 2020

Are You Growing as an Ecommerce Brand?

The business world has a famous saying that if you’re not growing, you’re dying. Download our Three Ways to Rethink Ecommerce Support ebook That’s potentially a little dramatic for this conversation, but the truth is that standing still with your marketing programs makes you vulnerable to being…

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Two women sit on stairwell using laptop to shop on ecommerce sites
Category #Strategy November 19, 2020

A New Way to Think About Ecommerce Support

The first thing that likely comes to mind when hearing ecommerce support is that something must be broken with your site. And again, things will break and your brand is going to need someone there to get you back online and operating at full capacity as quickly as possible.

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Young woman wearing Harvard sweatshirt and Airpods scrolls ecommerce store on smartphone
Category #Strategy November 12, 2020

Ebook Highlights The New Era of Ecommerce

It’s undeniable the way brands, marketers, and consumers approach ecommerce has changed for good. The shift was already taking place, but the abruptness of COVID-19 and the ensuing embracement of a digital-first shopping model accelerated ecommerce’s importance. Download our Three Ways to Rethink Ecommerce Support ebook Just…

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