February 18, 2013

5 SEO Tips for 2013 and Beyond

If you are like most marketers, you likely kicked off 2013 with a budget against each of your primary marketing channels: paid search, email marketing, social media, media spends, and et cetera. This year, I implore you not to neglect the traffic and revenue source with the biggest return on…

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December 11, 2012

Mobile Email Is Here. Are You Ready?

If you aren’t yet optimizing your email campaigns for a cross-device, mobile audience, you’re falling behind. Email has quickly become the most used app on smartphones, with 73% of owners checking their email at least once a day. Companies are regularly seeing between 40% and 60% of their campaigns opened…

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December 5, 2012

The Necessity of Web Content Strategy

Organizations that traditionally focus on creating new content, such as news and publishing organizations have had a relatively easy transition when it came to developing web content; they were already adept at repurposing old content and identifying new opportunities, they had writers and producers on staff, and they had deep…

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November 19, 2012

Your Email Open Rate Is Wrong

It’s true. Your email marketing open rate is wrong. If you’ve paid much attention to the debate over the accuracy of that metric during the last several years, you probably already know that. If not, the basic premise of the challenge is that an open is really just a “rendering”…

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November 16, 2012

How Your World Changed at the SharePoint 2012 Conference

This year’s SharePoint Conference concluded Thursday afternoon in Las Vegas. Somewhere around 10,000 attendees sat through more than 250 user sessions led by always-capable Microsoft personnel, partners, and vendors catering to the IT professionals and business leaders who populate the SharePoint universe. Thankfully fueled by an ocean’s worth of coffee,…

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October 23, 2012

What a Digital Café Culture Means For Your Business

Coffeehouses came into vogue as common meeting places during the Age of Enlightenment. In the growing café culture, people like Benjamin Franklin, Joseph Priestly, and John Canton got together to discuss and advance their ideas with intellectual equals, resulting in new and exciting advance in thought on science, politics, and…

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October 11, 2012

The Single Best Digital Marketing Metric

In a time when we are all busy and where data is readily available, we need a quick, simple metric to evaluate digital marketing success. A single data point that will tell us how we’re faring out there. The problem is that we have access to so many formulas and…

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December 14, 2011

DEG's Hallmark project featured at annual SharePoint Conference

The handiwork of the DEG’s SharePoint team was front and center in California at one of the largest conferences held this year for the Microsoft product. After successfully designing, building, testing and deploying Hallmark’s Retail Connect project, Hallmark’s own Sindie Henson-Pugsley presented the work on the national stage. Henson-Pugsley’s presentation…

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December 14, 2011

DEG’s Hallmark project featured at annual SharePoint Conference

The handiwork of the DEG’s SharePoint team was front and center in California at one of the largest conferences held this year for the Microsoft product. After successfully designing, building, testing and deploying Hallmark’s Retail Connect project, Hallmark’s own Sindie Henson-Pugsley presented the work on the national stage. Henson-Pugsley’s presentation…

Read More