Category #Strategy February 1, 2019

Anatomy of a Great Super Bowl Spot

Well, it’s that time of the year again. The time when, for four hours, Americans’ eyes turn not only to the big game, but to the television commercials that play between the plays (heretofore referred to as a “spot” or “spots”). In other words, the glorious 1/6th of one day…

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Category #Strategy January 3, 2019

How to Capitalize on New Martech and More Data in 2019

To many marketers, 2007 is known as “the year that changed marketing technology forever.” Since that year, the amount of martech has been increasing exponentially with new platforms for event management, social media analytics, sales automation, and ecommerce services. Each technology introduction brings with it more data that can be…

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