Category #Strategy November 19, 2018

How Brands Can Thrive in an Era of Amazon

Editor’s Note: This article was originally published in Total Retail. For years, one of the most common goals for retailers was to provide a “best in class” experience for consumers. Now, that goal is falling apart. The dream of being best in class assumes that consumers still…

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Category #Strategy November 14, 2018

The Future of Digital Advertising: Exciting New Trends in Emerging Media

For marketers, there’s no question that digital advertising is constantly evolving. However, with the prevalence of ad-free subscription services and more sophisticated ad-blocking technologies, the ability to reach customers through established digital advertising channels is narrowing. Fortunately, emerging technologies are providing a vast array of new opportunities for learning about…

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