Category #Strategy May 7, 2018

How to Build a Stronger B2B Commerce Strategy

The already complex sales and marketing environment in B2B commerce has grown increasingly more complex. Manufacturers and distributors face the challenge of developing a B2C experience in a B2B world. In other words, they must focus on providing their customers with engaging online content, effective interactions, and experiences…

Read More
Category #Strategy May 7, 2018

Customer-First Email Marketing: MPEIS Recap

I recently attended the MediaPost Email Insider Summit on beautiful Captiva Island, where I spent three days talking about customer-first email marketing and enjoying the Floridian sunshine. This event had fewer attendees than most conferences I’ve attended in the past and hosted scheduled networking activities in the afternoon.

Read More
Category #Strategy May 3, 2018

Everything You Need to Know About Magento 2.3

During its Imagine 2018 conference in Las Vegas last week, Magento announced its plans for the upcoming Magento 2.3 release that will be out at the end of this year. Like every major release, there are some exciting additions that are poised to bring new opportunities for our clients to…

Read More