Category #Strategy September 3, 2020

5 DTC Lessons That Can Be Learned From 90s Infomercials

Each day we see proof of an evolving consumer landscape. From Chanel’s Atelier Beaute providing digital consulting and shopping to Hypebae’s Animal Crossing fashion show, brands are finding new ways to engage directly with consumers and sell their products. The Factors Driving a Customer-Centric Marketing Approach…

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Category #Strategy September 1, 2020

The Next Normal Week 2 Recap: Digital Connections and DTC

Last week, we wrapped up The Next Normal summer webinar series with two sessions featuring thought leaders from PepsiCo and Salesforce discussing the importance of building connections in a socially distant world and developing successful direct-to-consumer content. Unlocking The Next Normal in Holiday and Nonprofit Marketing…

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Learn about the social media customer service technology platforms you can use to boost your 1:1 customer engagements.
Category #How To August 18, 2020

How to Create A Social Customer Service Solution

In the previous social customer service blog, we explored the trends driving increased brand interest in social customer service. Now, I’d like to dive into the social channels and marketing platforms used to develop social customer service solutions. Why Social Customer Service? And Why Now? Recently,…

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Category #Strategy July 21, 2020

Embracing Moment-Oriented Marketing

The ability to model and score customers down to an individual level using customer lifetime value (CLV) is an incredible power. But the question marketers must ask themselves is: “What am I going to do with this power?” Leveraging CLV modeling is a great start, but real customer-centricity is in…

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Category #Strategy July 16, 2020

Understanding the Power of Customer Lifetime Value

Brands are actively trying to be customer-centric. However, many brands are mistaking personalization for empathy, and the result is an inability to meet customer expectations. In its 2019 State of the Connected Customer Report, Salesforce surveyed more than 8,000 consumers and found that while 73% expected the brands they engaged…

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