Category #Strategy February 4, 2020

Personalization at Scale: Easier Said Than Done

As we began exploring in our last personalization blog, customer experiences are changing the way brands interact with consumers. Our Guide to Personalization Activation in 2020 The truth is that activating a truly personalized, cross-channel experience has its obstacles to overcome. Here are some common challenges…

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Category #Strategy January 28, 2020

Our Guide to Personalization Activation in 2020

Changes to customer expectations and the advent of new technologies have brought personalization to the forefront of the customer experience. As a result, delivering personalized experiences is no longer optional. Your customers expect it and will look elsewhere if you can’t provide it. The Biggest Challenges DTC Brands…

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Category #Strategy January 2, 2020

The Biggest Challenges DTC Brands Are Facing

Direct-to-consumer brands are paving a clear path for themselves utilizing the advantages and strategies discussed in the previous DTC blog. But those paths to success also come with their share of challenges for DTC brands to navigate around. Download our Direct-to-Consumer Trend Report 1. An investment…

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