Category #How To November 26, 2012

How To Project Email Success In Real Time

Our society has become accustomed to real-time information. As technology becomes more and more prevalent, we become increasingly impatient.  In our business, that means that as soon as we deploy an email, we want to know how it did. We don’t want to wait until the end of the campaign…

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November 19, 2012

Your Email Open Rate Is Wrong

It’s true. Your email marketing open rate is wrong. If you’ve paid much attention to the debate over the accuracy of that metric during the last several years, you probably already know that. If not, the basic premise of the challenge is that an open is really just a “rendering”…

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November 16, 2012

How Your World Changed at the SharePoint 2012 Conference

This year’s SharePoint Conference concluded Thursday afternoon in Las Vegas. Somewhere around 10,000 attendees sat through more than 250 user sessions led by always-capable Microsoft personnel, partners, and vendors catering to the IT professionals and business leaders who populate the SharePoint universe. Thankfully fueled by an ocean’s worth of coffee,…

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Category #How To November 16, 2012

A/B Testing Can Solve Your Marketing Debates

If you’re a marketer, you have likely been in a meeting room at some point in your career (if not at some point this week) when your colleagues did not agree on the creative direction of a campaign. The strategist will vote for version A because they believe the concept…

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Category #Culture November 7, 2012

What Adopting Kanban Has Meant to DEG

Though already passingly familiar with Kanban, an innovative scheduling system for lean and just-in-time (JIT) software production, I gained a deeper appreciation for the history and theory behind the practices after reading David J. Anderson’s book. I became convinced that adopting Kanban’s practical, simple, and accessible methods would be…

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Category #How To November 1, 2012

Importing Files Using ExactTarget’s Automation Studio

Manually importing files is so passé. Why not bring your email program into an era of automation? I recently conducted a webinar on importing files using ExactTarget’s Automation Studio (formerly called Automated Interaction Management). What follows is a overview of what was shared in that session: Let’s imagine you’re…

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Category #How To October 31, 2012

6 Tips For a Stress-Free Holiday Email Program

Email is typically the third highest source of online revenue, just behind direct site traffic and pay-per-click, accounting for at least 20% of your online revenue. With a well-executed holiday email strategy, this percentage could increase to 30% or more. However, with everything else retailers have on their plates this…

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October 23, 2012

What a Digital Café Culture Means For Your Business

Coffeehouses came into vogue as common meeting places during the Age of Enlightenment. In the growing café culture, people like Benjamin Franklin, Joseph Priestly, and John Canton got together to discuss and advance their ideas with intellectual equals, resulting in new and exciting advance in thought on science, politics, and…

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