Category #Strategy July 21, 2020

Embracing Moment-Oriented Marketing

The ability to model and score customers down to an individual level using customer lifetime value (CLV) is an incredible power. But the question marketers must ask themselves is: “What am I going to do with this power?” Leveraging CLV modeling is a great start, but real customer-centricity is in…

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Category #Strategy July 16, 2020

Understanding the Power of Customer Lifetime Value

Brands are actively trying to be customer-centric. However, many brands are mistaking personalization for empathy, and the result is an inability to meet customer expectations. In its 2019 State of the Connected Customer Report, Salesforce surveyed more than 8,000 consumers and found that while 73% expected the brands they engaged…

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Category #Trends July 2, 2020

What is the #StopHateForProfit Facebook boycott?

This month, numerous brands—both large and small—are joining together in pausing their paid media investments on Facebook and Instagram. The reasoning behind the pause is to pressure Facebook to address and counteract hate speech and misinformation that it has allowed on its platforms in the form of posts, comments, and…

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Category #Trends June 25, 2020

2020 Google Search Updates & Insights

As “Google” became a verb, we’ve adopted new practices for searching for the information we seek. At first, it was keyword-driven with short choppy phrases typed into a search bar in the hopes of landing on a decent website with the right answer. Now, search engines are adapting and allowing…

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Category #Trends June 17, 2020

Why Strategy is the Key in Marketing Your Brand

As each day dawns similar to the day before in a fashion reminiscent of the 1993 film “Groundhog Day,” we’re slowing feeling the pull to break from the tradition of the past few months and expanding our horizons beyond our living rooms. We’re starting to venture to public places, shop…

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