Category #How To October 24, 2019

How to Turn Personalization Theory into Practice

Personalization sounds great. You’ve got a platform that can provide what you’re looking for. You’ve got the content and functionality you can leverage to create a more unique experience. You’ve identified the audiences you want to target. But what next? How do you turn the theory and concepts into practical…

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Category #How To May 28, 2019

12 Tips for Mastering the Conference Experience

No matter what major conference or industry event you’re attending this year, you need to plan for everything that goes along with the experience. That includes what you pack and how you schedule your time on the trip. Experiences Made for Every Moment at Connections 2019 As…

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Category #How To February 26, 2019

5 Ways to Create Impactful, Authentic Content

Today’s marketplace is overrun with options that make it difficult for every brands to stand out. That means it’s more important than ever to understand your consumers’ expectations and preferences in order to meet their needs and, ultimately, turn them into repeat customers. 2019 Social Media Trends: What…

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Category #How To June 25, 2018

Best Practices for Using Salesforce’s New Chatbots

With its Summer 2018 release, Salesforce chatbots will soon become a standard offering of Service Cloud via Einstein Bots. This is not the first time Salesforce has introduced chatbots as a capability—the company has supported chatbots with platform features, and social bots via plugins with Facebook Messenger or through Live…

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