Instagram on Phone Social Media Live Shopping
Category #Holiday September 23, 2021

How Social Media Is Reinventing Home Shopping

Take a walk through any college campus today and with all the acid-wash jeans, graphic tees, and scrunchies, you’d swear you were back in 1994. But that’s not where the similarities end. As the live-streaming and social commerce trends collide in 2021, we’re experiencing a rebirth of the home shopping…

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Man and woman typing on laptop
Category #Holiday August 12, 2021

Holiday Preparation 2021: Loyalty

The holiday and new year seasons should be a time to reap the rewards of the hard work you’ve done to build trust between your brand and its customers. But don’t get is wrong, you still need to win the customer over before that can happen. Give your customers a…

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Indoor shopping center decorated for Christmas
Category #Holiday August 4, 2021

Holiday Preparation 2021: Commerce

The holiday season is the season of giving, which makes the transaction the center of the customer experience. And with the continued uncertainty of this year as the CDC updates its guidelines, your brand needs to prioritize seamless experiences online and in-store. Offering seamless in-store and online experiences  While putting…

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Holiday gifts sitting on a table
Category #Holiday July 20, 2021

Holiday Preparation 2021: Data Collection

In March 2021, 77 percent of consumers said they think “the potential risks of data collection outweigh the benefits,” and 83 percent said, “not enough is being done to ensure my privacy is protected” in a dentsu survey. This confirms what many marketers already knew—that while first-party data is…

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Ornaments hanging from evergreen tree
Category #Holiday July 7, 2021

Holiday Preparation 2021: Where to Start

It’s hard to believe it’s already time to gear up for holiday shopping. Last year, the retail and consumer goods industries poured endless hours and resources into ecommerce in anticipation for low turnout at brick-and-mortar stores. Now, we face a completely new uncertainty for holiday 2021. Identifying what makes holiday 2021 unique   Prior to…

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