Holiday gifts sitting on a table
Category #Holiday July 20, 2021

Holiday Preparation 2021: Data Collection

In March 2021, 77 percent of consumers said they think “the potential risks of data collection outweigh the benefits,” and 83 percent said, “not enough is being done to ensure my privacy is protected” in a dentsu survey. This confirms what many marketers already knew—that while first-party data is…

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person using credit card to make a purchase at a store
July 13, 2021

Optimizing Your Salesforce Technology Stack: Commerce Cloud

If you’re a brand that made it through the trenches of 2020, we applaud your adaptability, perseverance, and grit. Now, you deserve a treat-yourself moment. Optimizing your Salesforce technology stack, or adding to it, will help you grow revenue, fill gaps in the customer journey, and give you back time…

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Ornaments hanging from evergreen tree
Category #Holiday July 7, 2021

Holiday Preparation 2021: Where to Start

It’s hard to believe it’s already time to gear up for holiday shopping. Last year, the retail and consumer goods industries poured endless hours and resources into ecommerce in anticipation for low turnout at brick-and-mortar stores. Now, we face a completely new uncertainty for holiday 2021. Identifying what makes holiday 2021 unique   Prior to…

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gmail on laptop sf marketing cloud blog
June 30, 2021

Optimizing Your Salesforce Technology: Marketing Cloud

If you landed on this blog, you know how vital technology and digital solutions are in today’s marketing landscape. But the hard part isn’t knowing if you need a technology stack, it’s how to optimize your stack to fit your business needs, and more importantly, the customer journey. A key component…

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