November 26, 2013

The Email Experience Council is Calling All Winners!

The Email Experience Council (eec) is now accepting nominations for this year’s most admirable thought leaders in the email industry. Email marketing is experiencing a resurgence in focus and investment. It is the epitome of 1-to-1 marketing, offering the highest opportunity for relevancy and ROI. Marketers have doubled down in…

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November 21, 2013

Want Efficiency? Move To Responsive Email Design

You’ve most likely heard a lot about how responsive email design can increase mobile revenue, nudge your KPIs, and lead to a better user experience. But what about what it can do for your email marketing program behind the scenes? Rumor has it that responsive templates…

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November 11, 2013

Top Testing Metrics for Email Marketing

We know we need to test. Metrics abound, and while we analysts would be happy to play with numbers all day, context is crucial. What should define success? Email Deliverability (# delivered/ # sent):  Unfortunately, “delivered” means simply “made it to the recipient” not “made it to the…

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October 31, 2013

Retailers: Leaving Your Holiday Emails To Chance?

Christmas is only 8 weeks away. 8 weeks! For retail, the holiday game is already underway. As much as we’d all like to believe that it really doesn’t start until Thanksgiving, the truth is that it’s already “Game On.” There’s a lot at stake, and the cards are already stacked…

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October 28, 2013

Higher Design For The SharePoint Environment

A common misconception for people who are entirely new to the SharePoint environment or for those who are transitioning from older versions of the platform is that SharePoint is unattractive, flavorless, or “Microsoft-y.”‘ And they’re right to a greater or lesser degree, at least if you’re just looking at the…

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October 14, 2013

How To Avoid Holiday Disaster In Your Email Marketing Program

Unfortunately, mistakes in email happen. And chances are you’ve witnessed these mistakes first-hand or received an email with a misspelling, rendering issue, or botched subject line. Adding a streamlined process to your email marketing program is essential not only for staying organized, but for helping to prevent these mistakes from…

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June 17, 2013

ExactTarget's Inspired Marketing at Toronto's ETConnect

Last week I attended the ExactTarget Connect conference in Toronto, the last of ExactTarget’s three-stop world tour. Several of our clients are global brands with locations in Canada, so I was interested to get a first hand look at the Canadian email landscape to see how it compared with…

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