July 10, 2014

Holiday Rush: Establishing Analytics For Retail Success

Note: For retailers, the holidays are no longer a season, they’re the focus of the entire year. To help you capitalize on its opportunities and avoid its pitfalls, DEG will be publishing a series of strategy-focused blogs touching one every aspect of your digital holiday. Follow DEG on Twitter…

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June 2, 2014

Imagine 2014: A Broad E-commerce Vision From Magento

As expected, Magento’s 2014 Imagine conference was packed with information and experiences that we here at DEG are still talking about (and not just because we won Magento’s “Spirit of Excellence” Award and Just Right from Purina was showcased on the main stage). A lot happened, more than…

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April 29, 2014

5 Key Insights for Upping Your Mobile B2B Game

Although the excitement for consumer smartphones and tablet mobile applications garners most of the attention in the digital world today, the B2B world has its own mobile innovations to tout. According to Forrester Research, “Tomorrow’s B2B commerce winners will be those B2B manufacturers and distributors that use B2C-like customer…

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April 14, 2014

Heartbleed Bug: What does it mean to you?

The digital world has been rocked with the announcement that a bug has been crawling around for two years stealing data and not leaving a trace. Based solely on the number of websites impacted and the amount of time it has been active, the Heartbleed Bug has been…

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April 1, 2014

Spring Cleaning For Your Email Marketing Program

Now that the calendar says it is spring (I know, several folks in the Midwest and Northeast may disagree), it’s time to start thinking about email spring cleaning! Spring is a great time to take a step back from your email marketing program and identify ways that you can optimize,…

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January 30, 2014

Rethinking the Post-Purchase Email Strategy

As we finalize our plans for 2014, many marketers are looking for ways to expand their triggered campaigns. Triggered emails generally make up less than 5% of a company’s overall email volume, but can account for a significant portion of revenue attributed to email – up to 15% on average…

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December 16, 2013

Case Study: PGE’s Move To Responsive Email Design

Responsive design has been a hot topic for some time now, and in the last year or so, responsive email design has really come into its own. Making the decision to invest in updating emails to responsive templates is truly dependent upon the types of devices that your audience is…

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