September 16, 2014

Five Email Best Practices You Shouldn’t Follow

With new mobile devices to design for, Gmail rolling out changes without any warning, and non-stop changes to promotional calendars, it can be hard to stay on top of best email practices. Anyone who has been in the industry for more than a year or two can easily fall into…

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September 11, 2014

Developing An Enterprise Content Strategy, Part II

Without a well-defined enterprise content strategy, your enterprise will face unwieldy content burdens and poorly secured data, draining your IT resources. No one from executives to satellite workers will ever be able to find mission-critical information, and your productivity and profits will go down the tubes. Now that I have…

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August 28, 2014

Why Most Branded Apps Flop

Mobile applications (“apps”) have generated considerable curiosity among marketers, mostly because of their high level of user engagement and the positive impact this presumably has on a user’s attitude toward the sponsoring brand. Many brands view apps as a golden opportunity to communicate directly with consumers and in a more…

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August 26, 2014

Developing An Enterprise Content Strategy, Part I

A solid enterprise content strategy makes all the difference in whether your intranet succeeds or fails. Your workers need to be able to create, manage, share, and find the knowledge necessary to keep your organization competitive. Content strategy is a well-established field developed primarily in customer-facing applications. DEG…

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August 15, 2014

Holiday Rush: Five Helpful Holiday Testing Tips

For most e-commerce retailers, the four-week period between Thanksgiving and Christmas needs to drive more revenue than any other period in the year. Because of this, competition for site-traffic is fierce. Paid search auctions, social media advertising, and email marketing all become more expensive, and since so many businesses are…

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August 7, 2014

Google Begins Using HTTPS As A Ranking Signal

If you haven’t already heard, Google has announced a new ranking factor to its enigmatic algorithm. And as I’m sure you’re well aware, when the search giant outright announces an update to its algorithm, it is wise to take note. The announcement discloses that Google has started applying website…

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August 7, 2014

Xamarin Names DEG Premier Consulting Partner

DEG is proud to announce that it has been named to the Xamarin Premier Consulting Partners Program. The Partners Program is an initiative that connects Xamarin customers with expert consultants who can to assist with mobile projects of all shapes and sizes. Why Xamarin?…

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July 22, 2014

Case Study: DEG’s Camesa Mobile App for WireCo World Group

Camesa, a division of WireCo World Group – a Kansas City-based manufacturer, engineer and distributor of wire rope, synthetic rope, specialized assemblies, wire products and electromechanical cable – hired DEG in the fall of 2013 to develop a mobile application designed to provide customers with a consolidated set…

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