October 30, 2014

What A Digital Café Culture Means For Your Business Collaboration

Coffeehouses came into vogue as common meeting places during the Age of Enlightenment. In the growing café culture, people like Benjamin Franklin, Joseph Priestly, and John Canton came together in collaboration to discuss and advance their ideas with intellectual equals, resulting in new and exciting advance in thought on science,…

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October 16, 2014

How to Combat Declining Reach in Social Media

It’s no secret. Brands’ ability to reach fans and followers through organic social media posts on both Facebook and Twitter is continuing to dwindle. There have been numerous POV’s and studies released that talk about the trends in organic reach, and none of them allude to a change in direction…

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October 14, 2014

Three Strategy-Altering Takeaways From Shop.org 2014

As the 100,000+ attendees of the DreamForce conference who’ve descended upon San Francisco this week could tell you, conference season is most definitely in full swing. At DEG, we cherish this time of the year as we take in the opportunity to share key insights and discover new concepts.

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October 9, 2014

Developing An Enterprise Content Strategy, Part IV

Want a really rocking intranet? A SharePoint 2013 installation that will help increase company productivity? A solid enterprise content strategy underlies what research identifies as the most important metrics for measuring your intranet’s ROI. Here’s how our intranet content approach works at DEG Enterprise Collaboration. First you start…

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October 7, 2014

Holiday Rush: Tips For Tagging Email Marketing Campaigns

While many marketers focus on specific end goals when crafting their holiday plans, such as selling more widgets or acquiring more customers, it’s also a good time to evaluate your web analytics tracking. Do you have the tools to evaluate your different efforts/campaigns and determine what’s really working? Enter tagging.

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September 25, 2014

Three Problems (And Solutions) With Loyalty Programs

Loyalty programs are a great way to increase customer lifetime value, influence referrals, and gain key consumer insights, among many other things, but the best of the best recognize and combat these three common challenges to truly bolster their success. (Forrester Research) Before we get into the details,…

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September 18, 2014

Exploring Middleware And Why It’s Important

What exactly is middleware? Some might say, “It is the layer of clothing worn between the underwear and the outerwear.” And whereas those people are technically right, it isn’t what I’ll be discussing today. In projects where there is an integration between two or more disconnected systems, usually there is…

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