December 23, 2014

Using Data To Tell A Story

With the availability of consumer data, now more than ever, data drives marketing decisions. But how do you make sense of all the Excel spreadsheets, the CSV files, or even Facebook Insights? If reporting is a novel, data collection is only the beginning. The real story develops in the later…

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December 16, 2014

Anyone Can Code: DEG Participates In Hour Of Code

Last week, in an attempt to help everyone become a more knowledgeable about coding, associates at DEG participated in the national Computer Science Education Week’s Hour of Code. The Hour of Code was created to introduce anyone and everyone to the world of programming. Technology touches almost every…

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December 12, 2014

Keeping Your Holiday Email Subscribers After The Season

Considering the ease online shopping offers us, as well as the seemingly endless options available via online merchants, many of us will choose to purchase holiday gifts through the magic and convenience of the Internet. What these purchases usually also do is subscribe the buyer to the seller’s email communications,…

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November 26, 2014

How To Plan Your Email Segmentation Strategy

Most marketers know email is the linchpin of 1:1 marketing but many still struggle to get away from batch-and-blast campaigns. If you’re having trouble getting started with your plan, you can use these simple steps to determine how to best segment your audience. Dive Into The Analytics Analytics…

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November 13, 2014

Case Study: Hyatt Place Extends Brand Through Social Media

Hyatt Place strives to deliver style, innovation, and convenience bolstered with modern comforts to each and every guest staying across its more than 175 locations. In an effort to increase its reach and provide that unique experience to additional guests, the organization began to eye social media as an important…

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November 11, 2014

Case Study: Park Hyatt Shares Luxury Through Social Campaign

From its singular styling and classic amenities to the little touches it provides its guests, Park Hyatt strives to provide its guests with luxurious experiences. But the definition of luxury is not a universal one. Luxury is personal, which is why Park Hyatt partnered with DEG on a social campaign…

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November 6, 2014

Testing User Experience: Making Sketches Digital

As a product is being developed, it’s critical to get feedback on the various features as quickly as possible. Be it a physical or digital product, like a website or mobile application, the faster a product team can test their designs the better. In my last post in this series…

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November 4, 2014

Holiday Rush: Tips For Implementing A Successful Testing Plan

Testing is an important aspect of marketing but is not particularly useful unless executed correctly. Going beyond our previous post “Holiday Rush: Five Helpful Holiday Testing Tips,” we will now identify important testing components that need to be implemented during the planning and analysis phases to ensure optimal results. Addressing…

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