May 28, 2015

Using Domain Delegations To Smooth Email Deliverability

Knock, knock. Who’s there? Just like the unknown visitor in a knock, knock joke, Internet Service Providers (ISPs) can be leery of who is trying to contact their users’ inboxes. While it is important to focus on IP reputation, ISPs also look for consistency in domain use. Sending an email…

Read More
May 5, 2015

Six Brands that have a Risky (but Effective) Brand Voice

When establishing your brand voice, it’s important to keep your target audience at the forefront. The more clearly defined your target is, the more easily your brand’s personality comes to life. It’s easy to play it “safe.” Your target audience is anyone with money, right? You wouldn’t want to turn…

Read More
March 5, 2015

Case Study: Email Preference Center Engages Littelfuse Customers

From the industrial, medical, and military fields, to vehicles and consumer electronics, Littelfuse creates circuit protection, control and sensing products that are critical tools in nearly every industry using electrical energy. With a diverse group of customers buying and using their products, Littelfuse wanted a way to stay…

Read More
March 2, 2015

Why Do Digital Workplace Usability

Surveying end users will provide only so much data about your company’s digital workplace. Ultimately, usability research validates whether your system is useful, and it is proven to improve key performance indicators (KPIs) by 83 percent. Think about it — what people do and what people say…

Read More