August 13, 2015

Pinterest for Business: Advertising with the New Kid in Town

It’s that time of year again – back-to-school signage in every retail establishment, signaling that summer has come to a close. While you’re busy creating back-to-school boards, pinning away everything from new fall fashions to obscure organizational solutions, you may notice Pinterest’s new “buy button” feature. What could be more…

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July 21, 2015

Case Study: Global Email Playbooks Increase Crocs’ Efficiency

A global company must use email marketing to connect with its international customers in any language they speak. This means saying bienvenido (welcome) in Spanish, merci (thank you) in French, hallo wieder (hello again) in German, 축하합니다 (congratulations) in Korean, and мы скучали по тебе (we missed you) in Russian.

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June 16, 2015

IRCE 2015: E-commerce Themes and Five Key Takeaways

The IRCE 2015 conference in Chicago featured professionals speaking about their challenges and successes in the ever-evolving world of e-commerce. And e-commerce has come a long way since 1995, when Newsweek published an article asking, “Is the Internet a Fad?” Clearly it is not a fad,…

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June 11, 2015

Top 10 B2B Ecommerce Takeaways from IRCE

I was recently at IRCE 2015 in Chicago and had the opportunity to attend the B2B Ecommerce Workshop prior to the conference. These top 10 themes resonated through the sessions and are concepts that are imperative for B2B companies to be successful in ecommerce today.

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June 2, 2015

Why Optimized Social Content Is King – Part 1

This post is part one of a series on optimizing social content.  “Content Doesn’t Win. Optimized Content Wins” – Li Evans, search marketing guru Facebook, Instagram, Pinterest, Twitter. You hear these names and you instantly think, “social media.” For many people, the purpose of all (and more) of these…

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