November 19, 2012

Your Email Open Rate Is Wrong

It’s true. Your email marketing open rate is wrong. If you’ve paid much attention to the debate over the accuracy of that metric during the last several years, you probably already know that. If not, the basic premise of the challenge is that an open is really just a “rendering”…

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November 16, 2012

How Your World Changed at the SharePoint 2012 Conference

This year’s SharePoint Conference concluded Thursday afternoon in Las Vegas. Somewhere around 10,000 attendees sat through more than 250 user sessions led by always-capable Microsoft personnel, partners, and vendors catering to the IT professionals and business leaders who populate the SharePoint universe. Thankfully fueled by an ocean’s worth of coffee,…

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October 23, 2012

What a Digital Café Culture Means For Your Business

Coffeehouses came into vogue as common meeting places during the Age of Enlightenment. In the growing café culture, people like Benjamin Franklin, Joseph Priestly, and John Canton got together to discuss and advance their ideas with intellectual equals, resulting in new and exciting advance in thought on science, politics, and…

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October 11, 2012

The Single Best Digital Marketing Metric

In a time when we are all busy and where data is readily available, we need a quick, simple metric to evaluate digital marketing success. A single data point that will tell us how we’re faring out there. The problem is that we have access to so many formulas and…

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December 14, 2011

DEG's Hallmark project featured at annual SharePoint Conference

The handiwork of the DEG’s SharePoint team was front and center in California at one of the largest conferences held this year for the Microsoft product. After successfully designing, building, testing and deploying Hallmark’s Retail Connect project, Hallmark’s own Sindie Henson-Pugsley presented the work on the national stage. Henson-Pugsley’s presentation…

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December 14, 2011

DEG’s Hallmark project featured at annual SharePoint Conference

The handiwork of the DEG’s SharePoint team was front and center in California at one of the largest conferences held this year for the Microsoft product. After successfully designing, building, testing and deploying Hallmark’s Retail Connect project, Hallmark’s own Sindie Henson-Pugsley presented the work on the national stage. Henson-Pugsley’s presentation…

Read More