You often see the final product of the video advertisements of your favorite campaigns, but few get a peek behind the curtain to see what all it takes to bring those videos to life. Consider yourself one of the few.
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DEG developed a new video providing a back-stage look at how the TV spot and videos for the Beauty Brands 2018 Hairspray Event came together. For the campaign, the DEG creative team constructed the concept of Hairspray Harriet—your go-to resource for the best trends and applications of one of the beauty industry’s staple products. Harriet was featured across email, TV, streaming radio, and several social media channels, sharing her tips and tricks for any and every type of day.
Take a look behind the scenes
As you can see, along with the main spots, DEG made the most of the time it had by using the video shoot to capture not only two ad spots, but many different pieces of content to better serve a campaign. This approach creates a library of content for strategic placement across any channel—including images, GIFs, and videos of all sizes—to reach customers wherever they are at the moment. It offers clients like Beauty Brands the opportunity to get more impactful creative, and DEG the chance to combine its channel strategy and creative in a seamless manner for better execution.
See the finished product
“DEG’s ability to think outside the assignment box and create multiple assets out of one shoot helped our team create cohesive messaging across channels,” said Nicole Lowry, Beauty Brands senior director of marketing.
Check out a couple of the GIFs also produced for this campaign from the footage gathered at the commercial video shoot.
Using customer insights, DEG tells its clients’ stories through high-end video, motion and creative content; experiential design, and digital development. This is why brands like Beauty Brands, DRI DUCK, Armed Forces Insurance, and Ferrellgas choose to work with us.
“DEG’s ability to think outside the assignment box and create multiple assets out of one shoot helped our team create cohesive messaging across channels,” said Nicole Lowry, Beauty Brands senior director of marketing. “As a result, we were able to simplify and streamline the communication to our customers in order to focus on driving traffic to our event.”
Discover how DEG tells brand stories through creative digital content, driven by data insights and executed in a holistic approach using cohesive and consistent messaging throughout all marketing channels.