Overland Park, Kan., September 30, 2020 — DEG and Architectural Woodwork Institute’s innovative Sitecore work helped AWI transform its business, and now Sitecore has taken notice. The solution recently received an honorable mention award at the at the 2020 Sitecore Experience Awards in the Most Impactful Human Connections in a Changing World category.

“It’s truly an honor to be recognized by Sitecore for our work with an incredible client like AWI.”
—Joe Cromer, Director of Portals and Collaboration at DEG

The Sitecore Experience Awards recognize brands that have built truly customer-centric digital experiences with Sitecore technology. The SEAs are awarded to Sitecore customers and their partners who demonstrate Sitecore solutions that deliver an outstanding experience for all users.

“It’s truly an honor to be recognized by Sitecore for our work with an incredible client like AWI,” said Joe Cromer, Director of Portals and Collaboration at DEG. “It’s especially meaningful as all brands are searching for ways to connect on a human level, and AWI now has the ability provide this level of customer experience.”

DEG’s solution included digitizing the AWI woodworking standards and educational content using Sitecore to provide a better searchable experience for professionals seeking information. The agency analyzed user behavior for several key membership types and evaluated the content to determine the ideal user experience for each, including consolidating tools and developing a content structure to unify content into one digital solution on Sitecore.

Through the rigorous selection process, each SEA entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

“In recent months, our world was forced to accelerate all digital efforts, making it more important than ever to make impactful human connections across channels as people look to navigate a shift to digital-first engagement,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the world’s leading brands and organizations who are using Sitecore technology to make essential connections with their audiences online by delivering relevant experiences through numerous different channels.”

DEG is a Sitecore Solutions Partner building complex experience solutions with more than 32 Sitecore-certified global resources, featuring two Sitecore MVPs.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

About DEG

DEG is a full-service digital agency crafting data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact. We fuse creativity, strategy, and technology to transform our clients’ businesses and engage their customers in the moments that matter most, and have done so for brands like PepsiCo, Gap Inc., Purina, and Shell. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.

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