Category #Trends June 3, 2020

Strategies for Navigating the Future of Retail

The tide was already beginning to turn. People were spending less time physically searching through racks of clothes and spending more time clicking “checkout” from their couch. Or, in many cases, at least using their phones and laptops to inform their decisions before completing the purchase either online or in-store.

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Category #Strategy February 4, 2020

Personalization at Scale: Easier Said Than Done

As we began exploring in our last personalization blog, customer experiences are changing the way brands interact with consumers. Our Guide to Personalization Activation in 2020 The truth is that activating a truly personalized, cross-channel experience has its obstacles to overcome. Here are some common challenges…

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