DEG, Linked by Isobar announced that it has helped AMC Theatres transform its business by engaging with its Stubs loyalty program members through quarterly email communications serving dynamic, informative content that showcased their membership value and drove incremental conversions.
“We are proud to partner with such an iconic and forward-thinking brand as AMC…and honored to be recognized as an innovative partner within the Salesforce ecosystem.”
—Cara Olson, Director of Relationship Marketing, DEG, Linked by Isobar
For this innovative work, DEG has been named a recipient of the Salesforce Partner Innovation Award in Marketing Intelligence. The award was presented at Salesforce Connections 2019, the customer engagement event of the year.
DEG and AMC have partnered since 2016, leveraging AMC’s email program—which utilizes Salesforce Marketing Cloud—to enhance the experience and engagement across the customer journey. DEG is a Platinum Salesforce partner and the only three-time Salesforce Marketing Cloud Partner of the Year.
Comments on the News
- “AMC is committed to providing the best possible guest experience at every interaction, which is evident in its approach and success within its marketing,” said Cara Olson, Director of Relationship Marketing at DEG, Linked by Isobar. “We are proud to partner with such an iconic and forward-thinking brand as AMC to fulfill this commitment, and honored to be recognized as an innovative partner within the Salesforce ecosystem.”
- “The Salesforce Partner Innovation Awards celebrate the inspiring work that our partners do to drive customer success,” said Tyler Prince, Executive Vice President, Industries & Partners, Salesforce. “Companies of all sizes and across every industry need trusted partners as they embark on digital transformation journeys.”
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About DEG, Linked by Isobar
DEG, Linked by Isobar is a digital experience agency delivering marketing messages that resonate at the moment of greatest impact. A member of the Dentsu Aegis Network, DEG is one of the premier experience, commerce, and digital transformation agencies in the country, providing strategic, technological, and creative services to solve our clients’ biggest business challenges. DEG can be found at www.degdigital.com and on Twitter @DEGdigital.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 12 of the 15 countries it serves in North America, Europe and the Middle East. For more information, visit www.amctheatres.com.