Category #Trends July 2, 2020

What is the #StopHateForProfit Facebook boycott?

This month, numerous brands—both large and small—are joining together in pausing their paid media investments on Facebook and Instagram. The reasoning behind the pause is to pressure Facebook to address and counteract hate speech and misinformation that it has allowed on its platforms in the form of posts, comments, and…

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Category #Trends June 25, 2020

2020 Google Search Updates & Insights

As “Google” became a verb, we’ve adopted new practices for searching for the information we seek. At first, it was keyword-driven with short choppy phrases typed into a search bar in the hopes of landing on a decent website with the right answer. Now, search engines are adapting and allowing…

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Category #Trends June 17, 2020

Why Strategy is the Key in Marketing Your Brand

As each day dawns similar to the day before in a fashion reminiscent of the 1993 film “Groundhog Day,” we’re slowing feeling the pull to break from the tradition of the past few months and expanding our horizons beyond our living rooms. We’re starting to venture to public places, shop…

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Category #Trends June 3, 2020

Strategies for Navigating the Future of Retail

The tide was already beginning to turn. People were spending less time physically searching through racks of clothes and spending more time clicking “checkout” from their couch. Or, in many cases, at least using their phones and laptops to inform their decisions before completing the purchase either online or in-store.

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