In my last blog, we explored how reactive commerce support can often mean your brand isn’t keeping up with your customers’ expectations. To combat this, you must first embrace a more proactive, and impactful, commerce managed services engagement.
What does that mean? Let’s explore three ways to expand a more traditional break-fix commerce support model.
1. Extending your implementation
The implementation of a new ecommerce site is often chaotic, with teams trying to incorporate as many planned features and elements as possible within the desired timeframe. And given the urgency and importance around ecommerce in 2020, that timeframe is often as soon as possible.
So naturally there will be features, optimizations, and other nice-to-haves that don’t make it into the initial launch. That’s OK.
Post-launch support is a perfect place to tackle all of those leftover tickets from the implementation plan. Maybe you were unable to complete all of your intended integrations or add features like a store locator.
Don’t just throw those tickets away—it will be a welcome surprise for customers once they are live. It is also a starting point for our second way think about managed services.
2. Continuous enhancement and optimization
If our entire philosophy was condensed down to one statement, it would be this: commerce support shouldn’t just get your site back to where it was, it should move you forward.
Let’s face it, if you’re not continuing to grow and improve as a brand and the experience you provide, then you’re losing the battle for attention. And at the rate that digital marketing evolves, it is not long before your site, in its launch state, starts to become out of date.
Managed services are where you can keep on top of trends and the latest strategies, while also ensuring your site is consistently optimized with the latest plugins, integrations, and features.
That’s why you need a partner who can both provide fixes and has end-to-end expertise to ensure your site—and everything it touches—continues to perform.
3. Business strategy
Another aspect of being proactive is in the ability to both plan ahead and assess and adapt.
Understanding what has been working and what isn’t, how to prepare for peak online shopping periods, and where to focus the enhancements discussed above is necessary to ensure you are meeting your consumers expectations as they evolve.
The combination of ongoing analysis, strategic recommendations, and feature enhancements will keep your site running and actively help you create a better experience.
DEG commerce support services
Our comprehensive ecommerce managed services are the foundation for building a lasting commerce experience that grows with your brand. We can take on daily management of your ecommerce site, as well as help you optimize further with third-party integrations and new features built with your customers in mind.
Interested in learning more? Let’s chat about what ecommerce challenges you’re facing.