An increase in digitally native brands over the last decade has accelerated the need for all ecommerce sites to quickly adopt modern technologies and stay current with ever-changing trends, especially in the payment space. Consumers expect and demand a simple, secure, and easy-to-use checkout experience, and are quick to abandon…
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Customer acquisition strategies can be costly, and it will always be cheaper and easier to convert an existing customer than to convert a brand-new customer. With this in mind, it is becoming clear that brands should prioritize customer retention as they grapple with ever-changing consumer trends. A good customer retention…
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The major players in ecommerce platforms offer a lot of features and functionality for your business. However, at some point in your retail journey, whether you are spinning up a brand-new website or re-platforming an existing business, you will likely realize that you need more than what comes standard. There’s…
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Take a walk through any college campus today and with all the acid-wash jeans, graphic tees, and scrunchies, you’d swear you were back in 1994. But that’s not where the similarities end. As the live-streaming and social commerce trends collide in 2021, we’re experiencing a rebirth of the home shopping…
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Dreamforce is back and we’re excited to kick the event off for the first time since 2019. While Dreamforce will be fully virtual and we’re counting down the days until we can all meet again in person, we can’t wait for the event to begin next week. This year at…
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It’s one thing to adapt your marketing solutions to meet consumer expectations, but it’s another to find a single platform that can grow and change with your brand. Salesforce has developed Marketing Cloud into a robust solution that houses platforms for an omnichannel marketing approach and easily connects with others…
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Over the last six weeks, we’ve taken an in-depth look at how brands can prepare for the uncertainty of the 2021 holiday season and now we want to take a moment to recap key insights. With consumer behaviors rapidly changing each month leading up to the holidays, there’s no such…
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The holiday and new year seasons should be a time to reap the rewards of the hard work you’ve done to build trust between your brand and its customers. But don’t get is wrong, you still need to win the customer over before that can happen. Give your customers a…
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Over the last six weeks, we’ve taken a close look at how to optimize each Salesforce cloud to meet your brand’s unique needs; but more importantly, provide your customer with what they want from your brand. Because each consumer is different, it’s essential for your brand to have the right…
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The holiday season is the season of giving, which makes the transaction the center of the customer experience. And with the continued uncertainty of this year as the CDC updates its guidelines, your brand needs to prioritize seamless experiences online and in-store. Offering seamless in-store and online experiences While putting…
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