As we’ve all seen and experienced, COVID-19 and its effects aren’t going away any time soon. And the resulting economic uncertainties of a global pandemic are drastically taking effect on the outlook of the final months of 2020. Strategies for Navigating the Future of Retail The second…
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When Instagram first rolled out Instagram for Business, the platform launched a new channel for brands to gain insights and analytics around post promotion. Since then, Instagram has also released several major updates and features, steadily making the channel one of the most engaging between brands and customers. And now,…
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As we near the end of July, I wanted to take the time to provide a brief update on the Facebook boycott campaign, which continues through next Friday. There is a ton to unpack, including what comes next. What is the #StopHateForProfit Facebook boycott? Surface-level progress The…
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The ability to model and score customers down to an individual level using customer lifetime value (CLV) is an incredible power. But the question marketers must ask themselves is: “What am I going to do with this power?” Leveraging CLV modeling is a great start, but real customer-centricity is in…
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Brands are actively trying to be customer-centric. However, many brands are mistaking personalization for empathy, and the result is an inability to meet customer expectations. In its 2019 State of the Connected Customer Report, Salesforce surveyed more than 8,000 consumers and found that while 73% expected the brands they engaged…
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For the longest time, the product was thought of as the center of the marketing universe. Brands would build their programs and strategies around getting those products into as many homes as they could—who was buying the products was less of a concern. Make it, and they will come. The…
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So, you want to think like a strategist? Okay, awesome—you can do this! I know you can because I do it, and I’m not a strategist. Typically, my head is in the weeds, deep in the details of making sure I know and understand all the things that need to…
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This month, numerous brands—both large and small—are joining together in pausing their paid media investments on Facebook and Instagram. The reasoning behind the pause is to pressure Facebook to address and counteract hate speech and misinformation that it has allowed on its platforms in the form of posts, comments, and…
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As “Google” became a verb, we’ve adopted new practices for searching for the information we seek. At first, it was keyword-driven with short choppy phrases typed into a search bar in the hopes of landing on a decent website with the right answer. Now, search engines are adapting and allowing…
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As each day dawns similar to the day before in a fashion reminiscent of the 1993 film “Groundhog Day,” we’re slowing feeling the pull to break from the tradition of the past few months and expanding our horizons beyond our living rooms. We’re starting to venture to public places, shop…
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