Woman checks phone for digital marketing trends while her laptop sits in front of her on table next to disposable coffee cup
Category #Trends January 14, 2021

4 Digital Marketing Trends for the New Year

There’s no question 2020 was a year for the history books. Yet, even amid a global pandemic, marketers showed tremendous resilience, accelerating their digital marketing and ecommerce strategies and capabilities as consumers shifted even more of their spending online. Download the 12 Digital Marketing Trends for 2021 ebook…

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Black woman holds phone opening TikTok to check out advertising options for her brand
Category #Strategy December 22, 2020

Getting Creative with TikTok Advertising

Since its launch in September 2016, TikTok has introduced the world to the creativity of younger generations. While some Millennials—people born between 1981 and 1996, according to Pew Research Center—use the short-form mobile video platform, it’s Gen Z—people born after 1997—who are leading the curation of creative content being shared…

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Asian woman holds dress purchased on ecommerce site on front and twirls for female sitting on couch using smartphone
Category #Strategy December 15, 2020

Are You Growing as an Ecommerce Brand?

The business world has a famous saying that if you’re not growing, you’re dying. Download our Three Ways to Rethink Ecommerce Support ebook That’s potentially a little dramatic for this conversation, but the truth is that standing still with your marketing programs makes you vulnerable to being…

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Black woman smiles at perfect email marketing campaign on her smartphone sharing the latest promotion from her favorite brand
Category #How To December 10, 2020

Crafting the Perfect Email Marketing Campaign

In the next part of our email campaign management guide, let’s consider what it takes to write and design the perfect email marketing campaign. Every Brand’s Guide to Email Campaign Management Success 7. Craft your subject line The first thing your subscribers see in their inbox is…

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