I work with creative people every single day. And just so you know, I define creativity as problem solving with relevance and novelty. (I got that definition from a good friend a long time ago.) So that means that EVERY SINGLE PERSON I work with every day at DEG, a…
Read More
As its name implies, Contentful’s 2021 Fast Forward conference promised to help digital builders and marketers launch the next generation of connected experiences faster. The second annual conference, held November 3-5, was meant for contributors from all of the various parts of the digital building process, from developers…
Read More
DTC commerce accounted for 40 percent of overall sales growth in 2020 and eMarketer projects that 103.4 million people will buy online through DTC channels by 2022. While these numbers are encouraging for brands looking to make their mark in the DTC space, they also point out current…
Read More
An increase in digitally native brands over the last decade has accelerated the need for all ecommerce sites to quickly adopt modern technologies and stay current with ever-changing trends, especially in the payment space. Consumers expect and demand a simple, secure, and easy-to-use checkout experience, and are quick to abandon…
Read More
Customer acquisition strategies can be costly, and it will always be cheaper and easier to convert an existing customer than to convert a brand-new customer. With this in mind, it is becoming clear that brands should prioritize customer retention as they grapple with ever-changing consumer trends. A good customer retention…
Read More
The major players in ecommerce platforms offer a lot of features and functionality for your business. However, at some point in your retail journey, whether you are spinning up a brand-new website or re-platforming an existing business, you will likely realize that you need more than what comes standard. There’s…
Read More
Take a walk through any college campus today and with all the acid-wash jeans, graphic tees, and scrunchies, you’d swear you were back in 1994. But that’s not where the similarities end. As the live-streaming and social commerce trends collide in 2021, we’re experiencing a rebirth of the home shopping…
Read More
Dreamforce is back and we’re excited to kick the event off for the first time since 2019. While Dreamforce will be fully virtual and we’re counting down the days until we can all meet again in person, we can’t wait for the event to begin next week. This year at…
Read More
It’s one thing to adapt your marketing solutions to meet consumer expectations, but it’s another to find a single platform that can grow and change with your brand. Salesforce has developed Marketing Cloud into a robust solution that houses platforms for an omnichannel marketing approach and easily connects with others…
Read More
Over the last six weeks, we’ve taken an in-depth look at how brands can prepare for the uncertainty of the 2021 holiday season and now we want to take a moment to recap key insights. With consumer behaviors rapidly changing each month leading up to the holidays, there’s no such…
Read More