Editor’s note: This is part three of a series on mobile-first email development. Read part one or part two. The 5 Principles of Mobile-First Email Development Now that we’ve covered the foundational pieces of mobile-first email development, we need to consider analytics. Knowing where your…
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Adobe welcomes more than 17,000 attendees to its annual conference, Adobe Summit, where it shares updates on its projects, insights for marketers, and strategies for all. Why Native Advertising is Important As part of the Dentsu Aegis Network, DEG, Linked by Isobar set up shop in the…
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Native advertising benefits brands that need to infuse more authenticity into their media. It showcases a business’ thought leadership and relevance to consumers without disrupting their experience on any platform (i.e. social media, Amazon, apps). Through better targeting and personalization technology, native advertising brings brands and people together in a…
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Editor’s note: This is part two of a multi-part series on mobile-first email development. Read part one. In the first part of my series on email development, we covered what mobile-first email development is and why you should consider using it. Now, it’s time to dive into how…
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Editor’s note: This is part one of a series on mobile-first email development. Ask any marketer how they want their emails to render on mobile devices and chances are they’ll say “responsive.” What that means is the email should be optimized for readability no matter which email client or device…
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If you ask marketers, the concept of the siloed, monolithic, single-channel website is dead. When it comes to reaching customers, multichannel, omnichannel, and cross-cloud are the typical terms you hear today. How to Make Your Website Personalization Goals a Reality So why are isolated, inconsistent experiences and…
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Instagram is continuing to lead and innovate the social commerce space. Over the last few years, Instagram has continued to release features to help monetize brands’ feeds. This includes (but is not limited to) the swipe up to shop functionality in Stories, in-feed product tags, and the shop button on…
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For years, marketers and web analysts have been using workarounds and custom Google Analytics configurations to track DuckDuckGo as an organic source of traffic. Despite being an organic search engine, like Bing or Yahoo, the traffic from DuckDuckGo had previously been reported in Google Analytics as a referral.
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When trying to accomplish a digital transformation, one of the common goals is to create a unique, and personalized experience for our customers that mimics their experiences with our business. While this is a great aspirational goal, it can be overwhelming knowing where to start and how to achieve this…
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Editor’s note: This article was originally posted on Medium. “Copy” is defined as “the text of a news story, advertisement, television commercial, etc., as distinguished from related visual material.” One and Not Done: Getting the Most of Your Digital Video Content This definition is perfectly acceptable,…
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