As a business analyst, you wear a lot of different hats and not everyone sees what you do. They do, however, see that big document you produced or that ticket you created. This is partly why business analysts get pinned as “that person…
Read More
DEG ecommerce partner Magento Commerce received high praise from research firm Forrester, as Magento was named as a leader in “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017” report. Learn more about how DEG partners with…
Read More
Yes, it’s August. And no, it’s not too early to start thinking about your holiday marketing plans. Related: The three strategies retailers need to overcome holiday surcharges. Now that we’ve gotten that out of the way, let’s…
Read More
This is part three of a three-part series on leveraging Sitecore’s personalization engine to enable digital transformation. The previous posts looked at setting a foundation by defining a content strategy for your personalized experience and configuring…
Read MoreThis is part two of a three-part series on leveraging Sitecore’s rules engine to enable digital transformation. Read the previous post looking at setting a foundation by defining a content strategy for your personalized experience. Sitecore has a…
Read MoreThis is part one of a three-part series on leveraging Sitecore’s personalization engine to enable digital transformation. Imagine this scenario: You’re a B2C company with a steady stream of clients that support your direct-to-consumer offering. You’ve recently launched a new service aimed…
Read More
At the end of July, I spoke at the Digital Summit in Kansas City and presented on this topic, Closing the Empathy Gap: Six Ways to Develop Better Consumer Insights. As marketers, the empathy gap is all around us. It’s the distance between…
Read More
This summer, DEG was lucky enough to have an outstanding group of interns join different teams for a three-month internship program. Learn more about DEG’s career opportunities. As one of the many former interns at DEG, I…
Read More
Do you feel like every project is missing about two weeks to let you finish your work? Are you constantly butting up against your deadlines? As a business analyst, we have to balance a lot of information. It goes without saying that we need…
Read More
The Digital Summit series made its first trip to Kansas City on July 26-27, and we took full advantage of the two-day digital marketing conference being right in our backyard. Digital Summit Kansas City hit the mark with a variety of digital…
Read More