The popularity of email marketing has soared during the pandemic as consumers have relied more on online shopping in the wake of retail shutdowns. Download the 4 Ways to Improve Inbox Placement ebook While always a tried-and-true way to engage consumers, email continues to thrive due to…
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Editor’s note: Make sure to also check out the first, second, and third post in our customer retention series. You know your customer-retention approach needs to evolve with the times. That is the first step. But you still have to give customers reasons to stick around. Because not…
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Editor’s note: Make sure to also check out the first and second post in our customer retention series. What worked in the past may not work this year. While this applies to retaining customers, every marketer should tape it to their monitor for any initiative this year.
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Editor’s note: Make sure to also check out the first post in our customer retention series. Think about your brand’s busiest time of year— it could be the holidays or the period surrounding a specific event or season. You spend so much time and energy planning, acquiring, and engaging…
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The beginning of the year has always been a difficult time for retaining customers. Your brand spent months acquiring and engaging customers ahead of the holiday season. But once the sales are gone, many consumers are unsubscribing and cleaning up their inbox (new year, new you, anyone?). Strategies…
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To help you find the right order-fulfillment process for your business that can also adapt to meet ever-changing customer expectations, we asked our partners at Deck Commerce to share a few insights on the power of the right order management system. 3 Commerce Trends for Business Transformation…
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Do you struggle to engage audiences with your B2B social content? For example, when explaining your professional services on social media, do the posts sound…well…boring? 2021 Creative Pep Talk: Fight the Urge to Do the Same Thing As in, no one clicks—and no one cares? Refreshing your…
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I have been in the marketing and advertising business since 1992. That’s 28 years for those of you keeping score at home. For all of those years, I have been on the creative side of things. First, I was a copywriter, then a creative director, and now an executive creative…
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2020 was the year of transformation—when everyone had to pivot, adapt, and learn new ways of engaging with one another virtually. 4 Digital Marketing Trends for the New Year When presented with the new normal, our DEG thought leaders came together and considered what comes next. Thus,…
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To wrap up our 2021 trends series, let’s explore how paid media advertising and social media marketing are evolving in the new year. If you missed our previous blogs, check out our holistic trends, commerce trends, and search marketing trends articles. Download the 12 Digital Marketing Trends for…
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