Loyalty isn’t a new concept, and neither are loyalty programs. Historically, marketers have built loyalty programs around the few data points they had access to—primarily transaction data. What this means is that loyalty programs were singularly focused on building up to a single purchase event. Genius Ideas: DRI…
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Who knew working in construction could be as exciting as a sports game? After some research, we did. Creative Analytics, Part 1: Where to Begin DRI DUCK, a traditionally B2B outdoor clothing and apparel retailer, teamed up with DEG, Linked by Isobar to create a long-term B2C…
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Editor’s note: This article is part one of a multi-part series co-written by DEG Creative Special Projects Manager Maril Hazlett. Right brain versus left brain. Facts versus emotion, analysis versus creativity, and ugh. Haven’t we all had enough of this old-school, polarized, either/or thinking? 3 Ways AI Impacts…
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Editor’s note: This article originally appeared on Forbes as part of the Forbes Agency Council. The phrase artificial intelligence carries as much heft as any in our marketing lexicon in 2019. Innovation surrounding AI and machine learning has flourished over the past decade. There is seemingly no limit to…
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Editor’s note: This article originally appeared on Forbes as part of the Forbes Agency Council. Why Brands are Missing Out by Not Claiming Google Knowledge Panels The methods have dramatically changed over the past 50 years, but the end result…
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For years now, Google has been working on optimizing its search engine for users. From bringing more local results in the map pack to instant answers and related questions, Google has been focused on delivering the most useful information first. Related: Is Google trying to kill URLs? One of…
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Email is a fundamental channel to marketers, including DEG, Linked by Isobar. It allows you to reach out to your customers and help them navigate the purchase process. Provide a Better Experience with Mobile-First Email Development You can also use email to remind people of why you’re…
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Salesforce introduced its customer data platform (CDP), Customer 360, at its Dreamforce conference in September 2018. A tool to unify customer data, Customer 360 holds a lot of promise for brands using the Salesforce ecosystem. Salesforce Cross-Cloud Experts Recap Connections 2019 This week at its Connections conference…
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Earlier this week, thousands of marketers, commerce experts, service providers, technology specialists, and brand representatives traveled to Chicago for Salesforce Connections 2019. This three-day conference showcased the best of the best in the Salesforce ecosystem and included inspiring keynotes, hands-on training workshops, and opportunities for networking and finding the perfect…
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In its largest acquisition to date, Salesforce purchased Tableau, an interactive data visualization software company, for $15.7 billion in stock last week. This is a significant acquisition by Salesforce to date and signifies the latest example of the business intelligence (BI) consolidation trend. Experiences Made for Every Moment…
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