Dreamforce, Salesforce’s biggest conference, is guaranteed to host a wealth of insights and information as we close out 2019 and begin planning for 2020. Notably, we expect to hear more about Salesforce Customer 360, which was announced at last year’s conference, and gain a better understanding of the…
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The Sitecore Symposium was a magical week in sunny Orlando where marketers, brands, website developers, and Sitecore architects came together to discuss tools and tactics for success in 2020. Sessions and keynote speakers focused on the overarching theme of “Human Connections in a Digital World,” which in its simplest form…
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Your Q4 goals have been set, promotion campaigns scheduled, and creative drafted—but what else could you be doing to maximize the customer experience this holiday season? 7 Proven Methods to Drive Holiday Sales Together, we’re delving into three new features in Salesforce Marketing Cloud you should be…
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Between last year’s Dreamforce, Connections this summer, and leading into this year’s Dreamforce in November, there has been a lot of talk about the Salesforce Customer 360 product offerings. We’re hearing some common questions from our customers and wanted to share with you all what we know, can talk…
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Personalization sounds great. You’ve got a platform that can provide what you’re looking for. You’ve got the content and functionality you can leverage to create a more unique experience. You’ve identified the audiences you want to target. But what next? How do you turn the theory and concepts into practical…
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We’re already midway through October, so that means the biggest shopping holiday season is just around the corner. If your business is looking to maximize its potential, now’s the perfect time to start Search engine optimization activities and strategies that will pay dividends later. Why Brands are Missing…
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Editor’s note: This article is part of a multi-part series co-written by DEG Creative Special Projects Manager Maril Hazlett. Welcome to round two of Shrey and Maril’s series on the beautiful bond between analytics and creative. This time we’re diving into how a fuzzy matching analysis can help you identify…
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Finalizing Your Holiday Campaign: From Returns to Cross-Channel Execution For the last few years, consumers have regularly blamed ecommerce and the “Amazonification” of the world for the constant stream of brands teetering into bankruptcy. Bold headlines have raised the profile of these bankruptcies. But what the news…
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As we wrap up our final excerpt from our 2019 holiday marketing ebook—and head into the busy holiday season—we dive into the two areas of consideration before you officially launch your seasonal campaign: updating your return experience and creating a cross-channel plan of execution. Social Media Tactics…
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Editor’s note: Portions of this article were first published in eMarketer’s Global Messaging Apps 2019 report. Social Media Tactics for Holiday Promotional Marketing We’ve all known advertisements have been on the horizon for many messaging apps. However, we’ve now received word that WhatsApp, one of the…
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