Category #Strategy September 12, 2019

Rethinking the Rules of Loyalty

A loyalty program is table stakes in today’s competitive marketplace. But are you getting the results you expected? If not, you may be making the following mistakes in how you approach thinking about your loyalty program. New Facebook Privacy Updates Will Affect Paid Advertisement Effectiveness Rule #1:…

Read More
Category #Strategy August 29, 2019

Optimizing Data in Salesforce Marketing Cloud

Implementing a new instance of Salesforce Marketing Cloud (SFMC) begins with the challenging question: What and how much data about my customers should I bring into this platform? Salesforce Cross-Cloud Experts Recap Connections 2019 There is often confusion about the platform itself. Is…

Read More
Category #Strategy August 27, 2019

7 Proven Methods to Drive Holiday Sales

For many retailers, the holiday season is the most important time of the year—requiring preparation and planning long before the Black Friday deals go live. How Advertising Storytelling is Evolving with Consumer Demands According to eMarketer, 2018 holiday retail sales totaled $998.32 billion, a 5.4-percent increase over…

Read More
Category #Strategy August 21, 2019

Building Your Loyalty Program

In my previous loyalty blog post, we covered why customers are loyal to a brand. Now, we’re diving into how to build a meaningful loyalty program that amplifies your brand and builds long-lasting relationships with your customers to drive business outcomes. Part 1: Building Loyalty for…

Read More
Category #Strategy August 15, 2019

Building Loyalty for Your Brand

Loyalty isn’t a new concept, and neither are loyalty programs. Historically, marketers have built loyalty programs around the few data points they had access to—primarily transaction data. What this means is that loyalty programs were singularly focused on building up to a single purchase event. Genius Ideas: DRI…

Read More
Category #Strategy August 13, 2019

Genius Ideas: DRI DUCK Work TV Campaign

Who knew working in construction could be as exciting as a sports game? After some research, we did. Creative Analytics, Part 1: Where to Begin DRI DUCK, a traditionally B2B outdoor clothing and apparel retailer, teamed up with DEG, Linked by Isobar to create a long-term B2C…

Read More
Load More Load More