Category #Trends February 5, 2019

2019 Super Bowl Ads That Stood Out

Every year, Americans sit down to watch the big game and advertisers sit down to critique the advertisements accompanying it—both on TV and online. This year’s Super Bowl game turned out a little unexpectedly in terms of touchdowns and the ads we…

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Category #Strategy February 1, 2019

Anatomy of a Great Super Bowl Spot

Well, it’s that time of the year again. The time when, for four hours, Americans’ eyes turn not only to the big game, but to the television commercials that play between the plays (heretofore referred to as a “spot” or “spots”). In…

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