A book the size of War and Peace—1,225 pages, for those keeping track—could be written on the changes and effects on society that took place during the year 2020. Some of it was positive, much of it was negative (which happens during a global pandemic and social and economic unrest),…
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When the world shut down last year, email quickly became a hot channel for brands to communicate directly with consumers. Messages began flooding inboxes with information on store openings, closings, and safety measures put in place. Crafting the Perfect Email Marketing Campaign Automatic trigger messages shared purchase…
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In a continuation of our personalized content blog series, we’ll now discuss the final three steps to creating impactful content that engages consumers. 5 Steps to Creating Impactful Personalized Content: Part 1 3. Create content that resonates Creating personalized content that resonates with your audience isn’t…
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Editor’s note: This article was co-written by Senior Social Media Strategist Kyle Babson. Selling on Instagram in 2021: What Brands Need to Know If you logged onto Twitter this week, you probably noticed that Cinnamon Toast Crunch was trending—and not for a good reason. LA-based podcaster Jensen…
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Today’s consumers have an abundance of options for identifying and purchasing products and services. In other words: whatever you are selling, someone else is, too. Download the 5 Ways to Create Personalized Content ebook That means it’s more important than ever to understand consumers’ expectations and preferences…
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In the blog, Why First-Party Data Should Be Your No. 1 Priority, we explored the first-party-data challenge and how brands can collect consumer data to inform and optimize their marketing messages. The Marketing Identity Crisis: A World Without Cookies Now, let’s dive into how consumer goods…
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If you’ve read our recent blog on The Marketing Identity Crisis: A World Without Cookies, then you know that soon marketers will need to rely even more on their first-party customer data to glean insights for targeted advertising efforts. The Marketing Identity Crisis: A World Without Cookies The…
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Like most of the marketing industry, 2020 shook up social media as TikTok dance challenges seemed to take over our feeds and social commerce became synonymous with shopping anywhere. How To Create a TikTok Channel for Your Brand In the last year, we’ve seen Instagram become an…
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As a global celebration of the social, economic, cultural, and political achievements of women, International Women’s Day highlights how women continue to advance conversations and scientific discoveries and shatter glass ceilings everywhere. 4 Tactics for Keeping Customers Happy International Women’s Day also calls for the acceleration of…
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A shift is happening, quickly. While people are adopting new digital habits, adding devices and channels to their everyday online activities, several data restrictions related to privacy concerns and regulations are being implemented or planned. Unifying Cross-Cloud Customer IDs with Salesforce Customer 360 Audiences This challenge presents…
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