Dreamforce 18 in San Francisco is less than a week away. And while there will be a number of focal points—from CRM and customer service to marketing and ecommerce—social media will have a more robust presence than what we have…
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A change in process. A change in reporting structure. A change in policy. Often phrases like this in business conjure up negative emotions: stress, anxiety, uncertainty. Changes in business should help improve a current situation and deliver more benefit to…
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Designing for the web is much like the web itself; it’s constantly evolving into something better. The old way of web design went something like this: sketch out the homepage and a standard content page (you know the one, a giant column…
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The modern password system has problems. Passwords are chosen by users, which means they may be weak, they are often reused (36% of the time), they may be compromised without the user knowing, and they leave the user responsible…
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During our recent webinar with BounceX, Senior Relationship Marketing Strategists Jenn Horner and Laura Madden shared their 4-month Holiday Marketing Prep Guide to help marketers and brands win in the crowded inbox during the holiday season. Read some of their insights below,…
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“The creative application of technology.” It’s a phrase you’ll hear pretty often at DEG, as we help our clients meet their goals through strategic, thoughtful, and (if you don’t mind me saying) downright clever technological solutions. But that mindset doesn’t only happen…
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The online checkout process has problems. The average checkout has nearly 15 fields to fill out, and lengthy, complicated checkout processes are the second highest reason for cart abandonment. Mobile users have it even worse—despite the stellar growth of mobile…
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In a digital world that constantly bombards you with ads in a multitude of ways, it’s easy to just want to block them all out. From ads appearing in your Gmail inbox to retargeting ads that follow you around after leaving a…
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It’s not uncommon for brands to be more mature in their relationship marketing practices than they are on their websites. Often, marketers discover that there’s a rich set of data stored in another system like Salesforce that they can utilize to supplement…
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Are you planning to go direct to consumer, but aren’t quite sure where to start? Need to learn best practices for building an effective direct to consumer program? Curious to know what winning strategies can make yours the most successful?…
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