Category #Strategy August 15, 2019

Building Loyalty for Your Brand

Loyalty isn’t a new concept, and neither are loyalty programs. Historically, marketers have built loyalty programs around the few data points they had access to—primarily transaction data. What this means is that loyalty programs were singularly focused on building up to a single purchase event. Genius Ideas: DRI…

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Category #Strategy August 13, 2019

Genius Ideas: DRI DUCK Work TV Campaign

Who knew working in construction could be as exciting as a sports game? After some research, we did. Creative Analytics, Part 1: Where to Begin DRI DUCK, a traditionally B2B outdoor clothing and apparel retailer, teamed up with DEG, Linked by Isobar to create a long-term B2C…

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Category #Strategy August 8, 2019

Creative Analytics, Part 1: Where to Begin

Editor’s note: This article is part one of a multi-part series co-written by DEG Creative Special Projects Manager Maril Hazlett. Right brain versus left brain. Facts versus emotion, analysis versus creativity, and ugh. Haven’t we all had enough of this old-school, polarized, either/or thinking? 3 Ways AI Impacts…

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Category #Trends June 21, 2019

How Salesforce is Connecting the Customer Experience

Salesforce introduced its customer data platform (CDP), Customer 360, at its Dreamforce conference in September 2018. A tool to unify customer data, Customer 360 holds a lot of promise for brands using the Salesforce ecosystem. Salesforce Cross-Cloud Experts Recap Connections 2019 This week at its Connections conference…

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Category #Trends June 21, 2019

Salesforce Cross-Cloud Experts Recap Connections 2019

Earlier this week, thousands of marketers, commerce experts, service providers, technology specialists, and brand representatives traveled to Chicago for Salesforce Connections 2019. This three-day conference showcased the best of the best in the Salesforce ecosystem and included inspiring keynotes, hands-on training workshops, and opportunities for networking and finding the perfect…

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Category #Trends June 17, 2019

3 Reasons Salesforce Bought Tableau

In its largest acquisition to date, Salesforce purchased Tableau, an interactive data visualization software company, for $15.7 billion in stock last week. This is a significant acquisition by Salesforce to date and signifies the latest example of the business intelligence (BI) consolidation trend. Experiences Made for Every Moment…

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