There’s no question 2020 was a year for the history books. Yet, even amid a global pandemic, marketers showed tremendous resilience, accelerating their digital marketing and ecommerce strategies and capabilities as consumers shifted even more of their spending online. Download the 12 Digital Marketing Trends for 2021 ebook…
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For a long time, a brand’s media strategy consisted of creating an ad campaign around a piece of content—a brand video or special offer—and blasting the same creative across every channel. Download The Framework for Omnichannel Media Experiences ebook What a consumer saw on social was the…
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You’re no doubt familiar with the stages of the marketing funnel, so let’s discuss how it’s evolved. Download The Framework for Omnichannel Media Experiences ebook One of the main discussion points in recent years has been the shortening of the funnel—advancements in technology and the rise in…
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Marketers have dramatically shifted their approach and thinking when it comes to engaging with consumers. Brands have moved away from relying solely on demographic data and are placing a greater emphasis on first-party data. Download The Framework for Omnichannel Media Experiences ebook No longer thinking about their…
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After a judge’s recent ruling blocked the proposed ban on TikTok from going into effect on November 12, it’s starting to look more and more like TikTok is here to stay in the U.S. for good. If you’re thinking about creating a brand presence on the platform in the…
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Since its launch in September 2016, TikTok has introduced the world to the creativity of younger generations. While some Millennials—people born between 1981 and 1996, according to Pew Research Center—use the short-form mobile video platform, it’s Gen Z—people born after 1997—who are leading the curation of creative content being shared…
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Going direct to consumer is all the rage these days. Yet many consumer goods brands can’t quickly and efficiently adopt a DTC model without first addressing the common challenges many modern companies are facing in the digital age. Every Brand’s Guide to Email Campaign Management Success Let’s…
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The business world has a famous saying that if you’re not growing, you’re dying. Download our Three Ways to Rethink Ecommerce Support ebook That’s potentially a little dramatic for this conversation, but the truth is that standing still with your marketing programs makes you vulnerable to being…
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The final part of our email campaign management guide includes key tactics for testing and optimizing your email marketing campaigns for future ROI improvement. Every Brand’s Guide to Email Campaign Management Success 12. Test your emails thoroughly Before hitting send, you must test your email. Check that…
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In the next part of our email campaign management guide, let’s consider what it takes to write and design the perfect email marketing campaign. Every Brand’s Guide to Email Campaign Management Success 7. Craft your subject line The first thing your subscribers see in their inbox is…
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