White person types on slim mac keyboard writing engaging email subject lines to grow business
Category #How To April 1, 2021

Get More Opens: Writing Email Subject Lines

When the world shut down last year, email quickly became a hot channel for brands to communicate directly with consumers. Messages began flooding inboxes with information on store openings, closings, and safety measures put in place. Crafting the Perfect Email Marketing Campaign Automatic trigger messages shared purchase…

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White woman uses her smartphone to read an article about the latest social media crisis on Twitter involving Cinnamon Toast Crunch
Category #How To March 25, 2021

3 Tips to Avoiding a Public Social Media Crisis

Editor’s note: This article was co-written by Senior Social Media Strategist Kyle Babson. Selling on Instagram in 2021: What Brands Need to Know If you logged onto Twitter this week, you probably noticed that Cinnamon Toast Crunch was trending—and not for a good reason. LA-based podcaster Jensen…

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Two women with long dark hair browse their phones interacting with marketing messages tracking their engagements and purchases in a cookieless future
Category #Strategy March 4, 2021

The Marketing Identity Crisis: A World Without Cookies

A shift is happening, quickly. While people are adopting new digital habits, adding devices and channels to their everyday online activities, several data restrictions related to privacy concerns and regulations are being implemented or planned. Unifying Cross-Cloud Customer IDs with Salesforce Customer 360 Audiences This challenge presents…

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