In recent weeks, we noticed a downward trend in brand email engagement. Even with the same promotion plan across all target markets, we’ve observed engagement decreases in some geographic areas versus others. Download our 5 Steps for Email Marketing Success ebook To understand what could be causing…
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In the wake of a global pandemic and its economic impact, many nonprofits are having to adjust their operations and marketing plans to continue serving their communities’ needs. While there were several trends already shaping the nonprofit fundraising model of the future, COVID-19 swept in and dealt a devastating blow…
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At what felt like the snap of a finger, the brick-and-mortar store, and its benefits, were gone and ecommerce was the only option for consumers to engage with many of their favorite brands. Digital experiences will continue to be a primary focus, not just for consumers but also for brands…
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Our calendars showcase the business of busyness. With invitations to meetings, collaboration sessions, brainstorms, and events, the calendar has become a snapshot of our hectic lives. And the best way to keep track of each time block is to organize by category using color codes. How to Use…
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Salesforce announced the exciting launch of Digital 360 last week. It’s the latest comprehensive packaged offering for brands to leverage the power of Salesforce Marketing Cloud, Commerce Cloud, and Experience Cloud (formerly Community Cloud) to meet the needs of the all-digital customer, wherever they may be. Replicating…
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Everyone is talking about work-from-home productivity; trying to figure it out and find out how to make this new normal work best for them. Replicating the In-Store Customer Experience Online It’s like that health club you join by accident with a friend—no one gave you a welcome…
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For the first time in a lifetime, consumers could not walk into a department store or major retailer and skim end caps, touch a piece of clothing before buying, or ask a helpful employee what aisle they could find the laundry detergent. With a pandemic spreading and the world shut…
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While it can sometimes not feel like it, life will return to normal. People will again be able to shop in stores on Black Friday and attend holiday parties. But what cannot be expected is for consumer behaviors and expectations to revert back to how they were pre-COVID.
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In a recent project, our engineering teams were asked to develop an application to scan codes on product packaging and identify the product or brand the code belongs to. We had three days to build a proof of concept to solve the client’s need for its loyalty app to…
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The 2020 holiday season isn’t going away. Families will sit down for holiday meals, though perhaps in smaller groups than before. Kids around the world are still going to open presents. Brands will offer special discounts on some of their best items. But it will not look like the holiday…
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