I was recently afforded the opportunity to stop and take a breath. This breath was the result of both an opportunity to reflect outside of the office and a personnel change in the office which resulted in what I’m finding to be…
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When it comes to the products they sell, many brands are all about quality and letting customer feedback speak for itself. This is true for many of our clients, including a national retailer we work to provide website services. In fact, when…
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Every year San Francisco welcomes more than 170,000 people to what some consider the marketing technology version of Cannes: Dreamforce. As Salesforce’s annual conference, Dreamforce offers inspiration, workshops, and detailed insights into how you can better succeed with the platform’s tools and…
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Dreamforce 18 in San Francisco is less than a week away. And while there will be a number of focal points—from CRM and customer service to marketing and ecommerce—social media will have a more robust presence than what we have…
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A change in process. A change in reporting structure. A change in policy. Often phrases like this in business conjure up negative emotions: stress, anxiety, uncertainty. Changes in business should help improve a current situation and deliver more benefit to…
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Designing for the web is much like the web itself; it’s constantly evolving into something better. The old way of web design went something like this: sketch out the homepage and a standard content page (you know the one, a giant column…
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The modern password system has problems. Passwords are chosen by users, which means they may be weak, they are often reused (36% of the time), they may be compromised without the user knowing, and they leave the user responsible…
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During our recent webinar with BounceX, Senior Relationship Marketing Strategists Jenn Horner and Laura Madden shared their 4-month Holiday Marketing Prep Guide to help marketers and brands win in the crowded inbox during the holiday season. Read some of their insights below,…
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“The creative application of technology.” It’s a phrase you’ll hear pretty often at DEG, as we help our clients meet their goals through strategic, thoughtful, and (if you don’t mind me saying) downright clever technological solutions. But that mindset doesn’t only happen…
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The online checkout process has problems. The average checkout has nearly 15 fields to fill out, and lengthy, complicated checkout processes are the second highest reason for cart abandonment. Mobile users have it even worse—despite the stellar growth of mobile…
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