Editor’s Note: This article was originally published in Marketing Dive. Consider this: Many of the ways you travel from point A to point B (Lyft), prepare meals for your family (Blue Apron) or purchase baby products (The Honest Company)…
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You often see the final product of the video advertisements of your favorite campaigns, but few get a peek behind the curtain to see what all it takes to bring those videos to life. Consider yourself one of the few. Related…
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‘Tis the season for 2019 annual planning. 2018 is swiftly reaching its end, and it’s time to start thinking about the new year for your brand. While some companies may plan executional strategies in smaller cycles of 90 or even 30 days,…
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Early last month, The Wall Street Journal published an article describing how some companies use secret customer scores to determine how quickly you receive help when calling the customer service line. It makes sense that credit-card companies use scoring systems to…
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The biggest shopping weekend of the holiday season may be behind us, but that doesn’t mean we can’t revisit the tactics that made us stop and take a closer look this year. Related Content: 2018 DEG Holiday Marketing Hub Leading up…
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Social Listening has been around for quite a while, but many brands are still late to the game in leveraging this highly valuable technology to inform go-to-market strategies. Related Content: Social Media Summit Kicks Off 2019 Planning The most…
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Social media changes every day. The second you learn about one trend, the next one’s already happening. It can feel overwhelming when looking at all the new channels and opportunities available for brands to use to connect with consumers on a more…
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Editor’s Note: This article was originally published in Total Retail. For years, one of the most common goals for retailers was to provide a “best in class” experience for consumers. Now, that goal is falling apart. The dream of…
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For marketers, there’s no question that digital advertising is constantly evolving. However, with the prevalence of ad-free subscription services and more sophisticated ad-blocking technologies, the ability to reach customers through established digital advertising channels is narrowing. Fortunately, emerging technologies are providing a…
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You’ve created a plan. This holiday retail season, your brand is set up for success. You know when you’re promoting the best deals, and you’ve already started communicating with your most loyal customers. But what happens when you realize something’s not adding…
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