Did you know that more than 75 percent of customer use social media in their buying process, according to IBM. That means your social media channels can be valuable in helping you capitalize on the holiday shopping season. 7 Proven Methods to Drive Holiday Sales Consider the…
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A loyalty program is table stakes in today’s competitive marketplace. But are you getting the results you expected? If not, you may be making the following mistakes in how you approach thinking about your loyalty program. New Facebook Privacy Updates Will Affect Paid Advertisement Effectiveness Rule #1:…
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In recent weeks, Facebook data collection and the ability for consumers to exercise some additional levels of privacy control have come to light. It’s a big topic of discussion in the industry right now, so we wanted to share the necessary facts to know. 7 Proven Methods to…
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Editor’s note: This article was co-written by DEG Art Directors Alison Peterson and David Rappe, and Senior UX Designer Melinda Black. The ROI of Loyalty Engagement ebook Retailer loyalty apps are so prevalent we can assume you used one to cash in on the free burrito you’re…
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Implementing a new instance of Salesforce Marketing Cloud (SFMC) begins with the challenging question: What and how much data about my customers should I bring into this platform? Salesforce Cross-Cloud Experts Recap Connections 2019 There is often confusion about the platform itself. Is…
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For many retailers, the holiday season is the most important time of the year—requiring preparation and planning long before the Black Friday deals go live. How Advertising Storytelling is Evolving with Consumer Demands According to eMarketer, 2018 holiday retail sales totaled $998.32 billion, a 5.4-percent increase over…
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Editor’s note: This article originally appeared on Forbes as part of the Forbes Agency Council. 3 Ways AI Impacts Personalized Experiences For centuries, storytelling has been the most effective vehicle for humans to impart lessons on one another in a way that resonates.
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In my previous loyalty blog post, we covered why customers are loyal to a brand. Now, we’re diving into how to build a meaningful loyalty program that amplifies your brand and builds long-lasting relationships with your customers to drive business outcomes. Part 1: Building Loyalty for…
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Loyalty isn’t a new concept, and neither are loyalty programs. Historically, marketers have built loyalty programs around the few data points they had access to—primarily transaction data. What this means is that loyalty programs were singularly focused on building up to a single purchase event. Genius Ideas: DRI…
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Who knew working in construction could be as exciting as a sports game? After some research, we did. Creative Analytics, Part 1: Where to Begin DRI DUCK, a traditionally B2B outdoor clothing and apparel retailer, teamed up with DEG, Linked by Isobar to create a long-term B2C…
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