Concerned that hashtags are too trendy and casual to include in your B2B organic social content? Think again. To ensure higher engagement rates, you need a comprehensive hashtag strategy. We should all know what hashtags are by now—the short words or phrases preceded by the # sign, like #trucking or…
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Generation Z may not possess all of today’s purchasing power, but they’re already beginning to transform the modern buying landscape. This is especially true thanks to platforms like TikTok—where 13.3% of the 100 million monthly users are 19-24 years old—which has become the source for Gen Z members…
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Before you get too far into this blog, check out the first two blogs in this ecommerce series, The New Ecommerce Baseline and The Impact of Changes in Commerce. The New Ecommerce Baseline: Optimizing Your Program for the Future If the past year was not a…
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Before you get too far into this blog, check out the first blog in this ecommerce series, The New Ecommerce Baseline. Once you finish parts one and two, head over to the final blog in the series, How to Evolve Your Ecommerce Program (coming soon). The New…
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A book the size of War and Peace—1,225 pages, for those keeping track—could be written on the changes and effects on society that took place during the year 2020. Some of it was positive, much of it was negative (which happens during a global pandemic and social and economic unrest),…
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When the world shut down last year, email quickly became a hot channel for brands to communicate directly with consumers. Messages began flooding inboxes with information on store openings, closings, and safety measures put in place. Crafting the Perfect Email Marketing Campaign Automatic trigger messages shared purchase…
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In a continuation of our personalized content blog series, we’ll now discuss the final three steps to creating impactful content that engages consumers. 5 Steps to Creating Impactful Personalized Content: Part 1 3. Create content that resonates Creating personalized content that resonates with your audience isn’t…
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Editor’s note: This article was co-written by Senior Social Media Strategist Kyle Babson. Selling on Instagram in 2021: What Brands Need to Know If you logged onto Twitter this week, you probably noticed that Cinnamon Toast Crunch was trending—and not for a good reason. LA-based podcaster Jensen…
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Today’s consumers have an abundance of options for identifying and purchasing products and services. In other words: whatever you are selling, someone else is, too. Download the 5 Ways to Create Personalized Content ebook That means it’s more important than ever to understand consumers’ expectations and preferences…
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In the blog, Why First-Party Data Should Be Your No. 1 Priority, we explored the first-party-data challenge and how brands can collect consumer data to inform and optimize their marketing messages. The Marketing Identity Crisis: A World Without Cookies Now, let’s dive into how consumer goods…
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