Editor’s Note: This article was originally published in Internet Retailer The holiday season is a magical time for consumers and brands alike. For months, brands prepare their best deals and most focused campaigns to capitalize on the biggest opportunity of…
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LinkedIn is finally giving users the things they’ve been wanting. The professional connection platform recently announced it would be rolling out two huge updates to the channel—LinkedIn Live and Interest Targeting. Paid Social: Boosted Post or Facebook Ad? While…
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Boosted posts and Facebook ads are both integral for a brand’s paid social strategy in Facebook. There is a time and place where both can be beneficial to achieving the goals of a business. However, knowing which one to use depends on…
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With so many options for products and services in our marketplace today, brands need to consider the wants and needs of its customers in order to stand out above the crowds. That’s where trust comes in. It’s a critical component in turning…
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Ambiguity on projects is inevitable. You’re either dealing with it right now, or you will on an upcoming project. You’re going to run into a situation where no one knows what the next steps are or what things are supposed to do,…
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When it comes to winning the big game for brands, it can be tricky to stand out. We’ve all seen the weird spots with kitschy sayings, animals, and top talent. Now, more than ever, people are watching two screens at the same…
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To continue in our DEGenius thought sharing, we’ve compiled a few differing reactions from the 2019 Super Bowl spots airing during the big game this past Sunday. Feel free to cheer and jeer while reminiscing on the poor game performance.
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Every year, Americans sit down to watch the big game and advertisers sit down to critique the advertisements accompanying it—both on TV and online. This year’s Super Bowl game turned out a little unexpectedly in terms of touchdowns and the ads we…
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Well, it’s that time of the year again. The time when, for four hours, Americans’ eyes turn not only to the big game, but to the television commercials that play between the plays (heretofore referred to as a “spot” or “spots”). In…
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In our digitally focused world, screens are everywhere. So, it’s no surprise that watching TV has become a victim of the second screen syndrome, especially during big events like the Super Bowl. As a result, there are plenty of ways for brands…
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