Customer service has significantly evolved past the days of call centers as the only means of communicating with a brand. As martech continues to advance, responding to concerns well is a simple expectation and customers are won over long before they purchase. Consumers want an almost immediate 1:1 conversation with…
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You may still be recovering from the scramble of holiday shopping in quarantine, but that time of year has already come around once again. While brick-and-mortar stores will clearly have more foot traffic than last year, consumers continue to cling to the convenience of digital-first commerce. Rather than returning to…
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In March 2021, 77 percent of consumers said they think “the potential risks of data collection outweigh the benefits,” and 83 percent said, “not enough is being done to ensure my privacy is protected” in a dentsu survey. This confirms what many marketers already knew—that while first-party data is…
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If you’re a brand that made it through the trenches of 2020, we applaud your adaptability, perseverance, and grit. Now, you deserve a treat-yourself moment. Optimizing your Salesforce technology stack, or adding to it, will help you grow revenue, fill gaps in the customer journey, and give you back time…
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It’s hard to believe it’s already time to gear up for holiday shopping. Last year, the retail and consumer goods industries poured endless hours and resources into ecommerce in anticipation for low turnout at brick-and-mortar stores. Now, we face a completely new uncertainty for holiday 2021. Identifying what makes holiday 2021 unique Prior to…
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If you landed on this blog, you know how vital technology and digital solutions are in today’s marketing landscape. But the hard part isn’t knowing if you need a technology stack, it’s how to optimize your stack to fit your business needs, and more importantly, the customer journey. A key component…
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As companies adjusted to meet the convenience-centered customer experiences demanded by consumers over the last year, digital-first became the new normal. But consumers are now ready to both engage on their computers and venture outside their homes. This makes it imperative for brands to create consistent in-person and digital…
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Each year consumers wait with anticipation as Apple rolls out its newest products and updates. This year is no different. At the WWDC on 08 June 2021, Apple announced Mail Privacy Protection (MPP) as a new feature in their upcoming iOS 15 release. MPP will allow consumers privacy control within the Mail…
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Welcome to 2021, where we are trying to cautiously resume our “normal” lives after 15 months in a pandemic while adjusting to a now-digital-first world. With new restrictions on how data is collected, the death of third-party cookies, and even Apple’s new privacy lockdown, brands are being forced to…
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Concerned that hashtags are too trendy and casual to include in your B2B organic social content? Think again. To ensure higher engagement rates, you need a comprehensive hashtag strategy. We should all know what hashtags are by now—the short words or phrases preceded by the # sign, like #trucking or…
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