Editor’s note: This article originally appeared on the Email Experience Council blog. It is part two of a two-part series co-written by DEG Senior Relationship Marketing Strategist Travis McCan. 4 Strategies for Turning Your Email Data Into Revenue: Part 1 Welcome back. In this blog post,…
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Next week, more than 3,000 of the top ecommerce specialists in the country will arrive in Las Vegas for the Magento Imagine 2019 conference. It’s a three-day event featuring keynotes, subject matter experts, and brands who are innovating the ecommerce experience. 2019 Adobe Summit Recap: Updates You…
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We’re months away from 2020—the year that consumer adoption of voice search and smart speakers will hit a tipping point. This change in behavior is also changing the way brands are thinking about interacting with their customers. Oh Snap, What’s the Story on Social? Here are…
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Editor’s note: This article originally appeared on Email Experience Council blog. It is part one of a two-part series co-written by DEG Senior Relationship Marketing Strategist Travis Mccan. 4 Ways Brands Can Avoid the Post‑Holiday Customer Drop-Off Data. You hear it everywhere—but sometimes it can be…
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Editor’s note: This article was originally published on Medium. Why you need to start saying, “No,” to anything that doesn’t inspire you. One and Not Done: Getting the Most of Your Digital Video Content What if you could see the world like your creative idol? Leonardo…
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Social media changes every day—and last week particularly stood out from our perspective as something to recap for everyone. I’ve gathered several updates I thought relevant to not only our clients at DEG, but all social media marketers and strategists. Social News: Instagram’s New Checkout Functionality 3…
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Editor’s note: This is part three of a series on mobile-first email development. Read part one or part two. The 5 Principles of Mobile-First Email Development Now that we’ve covered the foundational pieces of mobile-first email development, we need to consider analytics. Knowing where your…
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Adobe welcomes more than 17,000 attendees to its annual conference, Adobe Summit, where it shares updates on its projects, insights for marketers, and strategies for all. Why Native Advertising is Important As part of the Dentsu Aegis Network, DEG, Linked by Isobar set up shop in the…
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Native advertising benefits brands that need to infuse more authenticity into their media. It showcases a business’ thought leadership and relevance to consumers without disrupting their experience on any platform (i.e. social media, Amazon, apps). Through better targeting and personalization technology, native advertising brings brands and people together in a…
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Editor’s note: This is part two of a multi-part series on mobile-first email development. Read part one. In the first part of my series on email development, we covered what mobile-first email development is and why you should consider using it. Now, it’s time to dive into how…
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